CompuCom and the 4 dimensions of employee experience

The future of hybrid when your home printer runs out of ink

We recently met with CompuCom, an 8,000-person technology vendor providing hardware, software and services across the digital workplace, and discussed the company’s evolving role as the nature of how and where people work changes, especially for professionals inextricably linked to and dependent upon IT. To frame the discussion — and CompuCom’s place in the IT services ecosystem, which TBR’s Professional Services team tracks closely — one of the CompuCom executives asked, “What does hybrid work really mean going forward?” The question was particularly applied to professionals using home and personal technology for enterprise-level work. While everyone seems to be asking these questions and refining their answers based on pandemic-forced experiences, CompuCom has taken a broader view, suggesting employee experience (EX) is at the heart of the issue, rather than technology.

As described by CompuCom, employee experience fits within four dimensions: technology choice, self-sufficiency, well supported, and workplace flexibility. The first dimension is centered on technology that meets employees’ needs and “securely integrates personal technology” into the workplace ecosystem. Self-sufficiency is employees’ desire to be able to get their work done with minimal friction. And well supported and workplace flexibility most clearly align with hybrid work environments, with employees needing trusted technologies they can securely use anywhere, anytime. TBR has reported on other IT services vendors and consultancies shifting focus to the employee experience, particularly during the early months of the pandemic. This framework may not be new, but CompuCom has smartly articulated what many other vendors have been trying to provide, often with more offerings and less focus.

As small and midsize enterprises look to migrate to the cloud, the desire to take advantage of emerging technologies without investing heavily in IT staff may provide an opening for CompuCom to deliver its full end-to-end solutions, including hardware from trusted brands like Dell Technologies, without the higher-end services and support price tag. Delivering multivendor device support and addressing technology choice as a component of the employee experience will further resonate with SMB clients. Managing CompuCom’s ecosystem relationships while delivering value may depend on the second revelation from the company: experience-level agreements (XLAs).  

The future of IT services when XLAs replace SLAs

Building on this framework, CompuCom has begun measuring its value to clients by the employee experience delivered, rather than standard service-level agreements (SLAs). The company has even developed persona-based, experience-level indicators (XLIs), recognizing that at any one client, CompuCom will be serving multiple persons. TBR will continue tracking CompuCom’s efforts to transition XLIs into XLAs as a widely accepted standard for replacing SLAs among its clients and the larger IT services ecosystem. 

A second point about CompuCom’s approach struck TBR as noteworthy, especially as post-pandemic trends have pointed toward IT services vendors and consultancies rapidly expanding their offerings into areas such as engineering and legal services: CompuCom intends to stay in its own lane, deliver what it delivers well and grow through bringing technology to the workplace. That sounds unradical and almost boring. As one CompuCom executive said, “We’re focused on the workplace experience.” Having a clear focus and doing what you do well, in TBR’s experience analyzing IT services vendors and consultancies, have been key characteristics of solidly performing and growing companies.

According to TBR’s Digital Transformation: Voice of the Customer Research, in the early days of the pandemic enterprise buyers shifted priorities and budget spends from improving the customer experience (CX) to improving the employee experience by ensuring staff safety and productivity measures were in place. While the pendulum swung back a bit toward CX spend in early 2021, the shift toward everything hybrid will compel all parties, including employees, to seek and offer innovative ways to collaborate within the ecosystem, thus creating channels for robust EX and driving opportunities for companies such as CompuCom. 

In the coming months, TBR intends to revisit CompuCom’s portfolio and performance in the context of the larger IT services and technology vendor landscape, particularly in relation to the U.S. market and digital transformation. 

TBR Insight Center: An Overview

TBR Insight Center™ is a powerful data visualization tool that allows clients to configure and curate analysis customized to their needs in a simple and intuitive interface. Join Senior Data Analyst Matt Bowden and Senior Vice President of Sales & Marketing Dan Demers for an exclusive overview and demonstration of this new digital platform prior to its September launch.

A few of the TBR Insight Center™ features we will highlight:

  • Real-time business analysis of the top technology vendors at a granular level unavailable publicly
  • Apples to apples comparisons of the leading vendors, by business unit, across all critical segments of the global ICT landscape
  • Data visualizations and qualitative analysis on vendor performance across key business metrics (e.g., revenue, expense, margin) by business unit, geo and industry vertical

Mark your calendars for Wednesday, July 28, 2021, at 1 p.m. EDT,
and REGISTER to reserve your space for this interactive demonstration.

Click here to access more TBR webinars.

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IT Services and Digital Transformation: Insights from TBR’s Professional Services team

As vendors branch out from traditional revenue bases, enabling innovation drives investments in sustainability services, product engineering and supply chain optimization. While cloud continues to be the main technology driving digital transformation investments, buyer-vendor relationships are entering the next phase, where parties must account for new ways of engaging and delivery and opportunities are pivoting from projects to products.

Join Patrick HeffernanBoz HristovElitsa BakalovaKelly Lesiczka and John Croll as they reveal insights into and latest trends in the IT services and digital transformation markets. The group will also discuss recent performances of the leading 30 IT services providers and enterprise buyers’ priorities as they accelerate their digital transformation programs.

Don’t miss:

  • TBR’s overview of performance and key trends for the 30 vendors in our IT Services Vendor Benchmark
  • Accelerating revenue growth in sectors hit hard by the pandemic, such as industrial solutions, manufacturing and automotive
  • Enterprise buyers’ priorities in the rapidly evolving digital transformation market
  • Short- and long-term opportunity areas that will continue to drive digital transformation investments

Register today to reserve your seat 

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected]

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TBR releases exclusive webinar content from June 2021

HAMPTON, N.H. (July 6, 2021) — Technology Business Research, Inc. (TBR) announces on-demand availability of its June 2021 webinars, featuring discussions on 5G’s impact on the U.S. wireless market, expectations for the PC market in 2021 and 2022, the value of cloud during the pandemic, and the influence of geopolitics on the telecom infrastructure services (TIS) market.

5G brings massive disruption to the U.S. wireless market

Principal Analyst Chris Antlitz and Analyst Steve Vachon give an in-depth, exclusive review of TBR’s most recent U.S. Mobile Operator Benchmark during which they discuss the financial and go-to-market performance of leading U.S. wireless operators as well as recent key developments impacting the U.S. market.

2021 PC market predictions

Principal Analyst Ezra Gottheil and Analyst Eric Costa discuss the state of the PC market, including impacts expected on revenue growth, profitability and unit sales, and what lies ahead for the remainder of 2021 and 2022.

Cloud vendors make the most of their COVID-19 stimulus

Principal Analyst and Practice Manager Allan Krans, Senior Analyst Nicki Catchpole, Senior Analyst Evan Woollacott and Senior Analyst Catie Merrill give a glimpse into the continued acceleration of cloud adoption as the COVID-19 pandemic abates. The discussion sheds light on how the value of cloud was reinforced during the pandemic, leading to accelerated spending as conditions have stabilized and improved in the first half of 2021.

Telecom infrastructure insights: 2Q21 insights from TBR’s Telecom team

Senior Analyst Michael Soper discusses results from TBR’s Telecom Infrastructure Services Global Market Forecast for 2020-2025, including key growth drivers and detractors for the TIS market and how government spend and geopolitics will influence the market.

TBR webinars are typically held Wednesdays at 1 p.m. EST and include a 15-minute Q&A following the main presentation. To find out what we are discussing next month, check out the Webinars page of our website.

Interested in a one-on-one discussion with one of the above subject-matter experts or a private webinar with one or more of our teams?

Contact us today for more information on our free 90-day trial

Quick Quantum Quips: Public investment, national rivalries, business restructurings and process innovation heat up

Welcome to TBR’s monthly newsletter on the quantum computing market: Quick Quantum Quips (Q3). This market changes rapidly, and the hype can often distract from the realities of the actual technological developments. This newsletter keeps the community up to date on recent announcements while stripping away the hype around developments.

For more details, reach out to Geoff Woollacott or Jacob Fong to set up a time to chat.

June Developments:

June quantum computing market activities illustrate the growing public sector interest in quantum as both a source of high-paying jobs and a technology vital to a company’s strategic sovereign interests. Legacy technology innovation has always hinged on early funding for “protection of the commons” initiatives, where the funding was essentially for scientific discovery that, once hardened, could be retooled for commercial use cases. Quantum systems are no different in that regard.

Similarly, the Honeywell spin-merger with CQC also enables the new entity to participate in several national initiatives around cybersecurity and national defense by combining U.S. and U.K. firms into one operating unit. Scientific discovery and manufacturing process innovation also merited mention this month as Rigetti announced a chip manufacturing process that it claims will facilitate the manufacture of highly scalable systems of hundreds, if not thousands, of qubits.  

  1. Federated Quantum System (FQS) announced during the G-7 summit that the U.S., U.K., Japan, Canada, Italy, Belgium and Austria will collaborate on a on a satellite-based quantum technology encryption network based on assets being developed by British startup Arqit. Companies from those countries will also join the initiative to help design and test the system. With ransomware attacks bringing cybersecurity to the forefront of the news, this multinational encryption initiative for military communications between allied nations represents encouraging signs for international cooperation that can potentially produce the funding necessary to advance quantum to a point where it is commercially advantageous.
  2. Germany formally announced its quantum data center facility, to be located near Stuttgart and  managed by prominent applied research organization Fraunhofer-Gesellschaft. The event underscores the strategic importance many nation states place on ensuring a center of gravity within the quantum world within their sovereign borders. German Chancellor Angela Merkel is a unique political figure in that her formal education is in quantum chemistry. While keeping a watchful eye on quantum developments in the U.S. and China and wanting to maintain and build quantum intellectual property indigenous to Germany, the quantum system is being installed by IBM, which maintains a dominant early lead in the nascent industry. The European Union (EU) has taken a leadership position in establishing policy legislation around data sovereignty. Integral to this installation will be the localization of the data within Germany.
  3. The EU loosened restrictions it had imposed on non-EU nations participating in its quantum research initiatives. Launched in February under the legislative banner Horizon Europe, which calls for funding of 95.5 billion euros in total, the initiative calls for curiosity-driven proposals from the European Research Council. Viewed as strategically important to the overall security of the EU, a month-long parliamentary debate occurred on whether to allow non-EU nations such as the U.K., Switzerland and Israel to participate. The final compromise allows for limited participation by non-EU nations provided they agree to special “assurances” regarding protecting the confidentiality of the technology. This agreement and the wrangling over who can participate underscores the growing political interest in a technology that, once hardened, will radically alter cybersecurity and military weapons systems.
  4. Honeywell and Cambridge Quantum Computing (CQC) announced a spin-merger combining Honeywell’s quantum assets with those of CQC. An early investor in the ion trap hardware stack, Honeywell will retain a majority stake in the combined entity, which will include CQC’s software stack as well. CQC will remain system-agnostic. Honeywell claims the impetus for creating a stand-alone quantum entity was to facilitate investment from various capital sources that may have been reticent to invest in the operation when it was a wholly owned Honeywell subsidiary. Each entity has been an early leader in the space. In addition to increasing funding opportunities, the combined entity also aims to create a consolidated talent pool of quantum experts at a time when human talent capable of scientific discovery in this domain is in short supply.
  5. Rigetti Computing held an early lead in full-stack quantum development but has struggled lately to keep pace with the investment funding necessary to compete with heavily capitalized firms such as IBM, Google and Microsoft. In June Rigetti announced it had developed a scalable manufacturing design process for quantum chips manufacturing in its fabrication plant in California. Rigetti claims it has a multichip approach that will allow the company to connect multiple identical dies into a large-scale quantum processor. Rigetti alleges connecting multiple smaller dies reduces manufacturing complexity and allows for accelerated, predictable scaling.  

If you would like more detailed information about the quantum computing market, please inquire about TBR’s Quantum Computing Market Landscape, a semiannual deep dive into the quantum computing market. Our next edition, publishing in July, will focus on evolving services and overall market maturation indicators.

Accountability comes for decarbonization: KPMG’s Climate Accounting Infrastructure

Are you really cutting carbon emissions?

Not a day goes by without a new sustainability announcement, whether an offering or an acquisition or a commitment to becoming carbon neutral by 202X. Last month McKinsey & Co. announced a new sustainability practice built on an early 2021 acquisition (of U.K.-based Vivid Economics), and earlier this month PwC made a splashy $12 billion commitment to bolster its environmental, social, governance (ESG) practice. As TBR begins assessing IT services vendors and consultancies on both their internal decarbonization commitments and the success or failure of their efforts to draw revenue from clients seeking their advice and solutions implementations around the same, one key focus will be demonstrable, provable, reliably reported and transparent metrics. In short, can you prove you’re as green as you say?

To that end, we’ve been intrigued by KPMG’s Climate Accounting Infrastructure (CAI) offering (detailed in TBR special reports KPMG: Fundamentally what blockchain does is digitize trust and Innovation delivered at scale shapes the course of KPMG’s next chapter as well as our Digital Transformation Blockchain Market Landscape). During the most recent KPMG analyst event, the firm provided further details about CAI, raising new questions for TBR, specifically around CAI adoption and broader climate and sustainability issues. At its core, the blockchain-enabled CAI offering enables clients in the real estate sector and in oil and gas to accurately measure and report their greenhouse emissions. CAI addresses numerous high-priority issues for companies, their employees, regulators and investors, such as transparency, clear and trackable metrics, and has the brand-backing of a Big Four firm, KPMG. So, why haven’t clients jumped onboard quickly?

According to KPMG, most clients’ relative immaturity with respect to ESG generally, and accounting for ESG commitments more specifically, has hindered faster adoption. “Many clients are still in the nascent stages of either formulating or integrating their strategies across the various climate imperatives: decarbonization, energy transition, climate risk, reporting, accounting for Scope 3 (value chain) emissions, etc. Many of our largest, and generally most sophisticated clients, are still putting their ESG infrastructure and processes in place — installing Chief Sustainability officers and their teams, understanding how to operationalize enterprise commitments like net zero, and publishing their first ESG report.” As every aspect of ESG matures, KPMG believes its clients will “understand the value of putting those operational strategies in the context of demonstrating progress toward the enterprise goals with reliable reporting.” We believe this boils down to simply being able to prove you’re as green as you say you are.

Compounding client immaturity, according to KPMG, is regulatory immaturity, which may improve during 2021 if the SEC announces climate disclosure requirements. TBR notes that for the real estate sector in New York City, which is no small sector, regulatory certainty already exists, likely providing some of the early CAI wins for KPMG.

An ecosystem play, from blockchain to data to OT

On broader climate issues, TBR’s recent focus on industrial IoT raised the question for KPMG about its efforts to partner with OEM and OT vendors on filling out the ecosystem around climate accountability. As KPMG is collaborating with physical instrumentation providers, the firm recognizes that “there is a complex, bidirectional road map from policy to data collection and then back. Right now, we’re focusing our efforts within CAI on the ‘data engine’ — the ability to take the physical data, extend/supplement it with enterprise and 3rd party (paid or public) data, and feed that into a robust calculation engine that translates that data into the metrics required for voluntary or compliance disclosures.”

KPMG’s sentiments echo what we heard in the research for our recently published Digital Transformation: IIoT Market Landscape, including this quote from an industrial solutions provider executive: “The other big one, and I want you to put a big red circle on your radar for this, is compliance … there’s a lot of compliance-related activity happening in automotive. There’s a lot of compliance-related activity happening in even your typical industries, from your fresh produce to all the way to lumber.” And we all understand that compliance equals data (or, maybe more accurately, bad data equals bad compliance).

TBR has been seeing increased activity from technology providers, key partners to KPMG, and others in the IT services and consulting ecosystem. Earlier this year, Microsoft updated its January 2020 Moonshot decarbonization initiative with plans to use 100% renewable energy in all data centers by 2025. As TBR said in its 1Q21 Microsoft report, “As part of a 1Q20 update to Microsoft’s Supplier Code of Conduct, entities must disclose their greenhouse gas emissions, which Microsoft uses to assign a tiered carbon tax.”

Similarly, TBR noted in its 1Q21 Salesforce report, “Salesforce launched Sustainability Cloud Scope 3 Hub, a platform that enables businesses to input data on supply chain emissions to better understand how to decarbonize. The platform allows clients to track historical and real-time ESG data. The inclusion of data like ESG will be critical for businesses, especially if government mandates related to carbon emissions are enacted.” While the decarbonization opportunities remain nascent, in TBR’s view these kinds of initiatives benefit consultancies like KPMG, which have accounting expertise and insight on tax policy implications that should resonate with enterprises, particularly those supplying technology companies demanding carbon reporting.

In TBR’s view, KPMG’s CAI stands out as a concrete, easily understandable and likely readily applicable solution to an accelerating issue in ESG — transparently and repeatedly proving to clients, employees and investors that decarbonization promises are being met. As we continue researching vendors’ internal commitments and solutions for clients, we will track the success of KPMG’s CAI and similar offerings, separating the greenwashing from the real results.

Management consulting and innovation centers: 3Q21 insights from TBR’s IT Services team

With the gradual shift to in-person engagements, clients have been challenging management consultancies to deliver more value and deliver change more quickly. Join Patrick Heffernan, Kelly Lesiczka and John Croll for an in-depth and exclusive discussion on 2021 expectations for both the management consulting market and vendors’ innovation and transformation centers.

Mark your calendars for Wednesday, July 7, 2021, at 11 a.m. EDT/8 a.m. PDT, and
register today to reserve your space.

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

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2021 PC market predictions

The pandemic has accelerated some trends and slowed others within the devices market. Specifically, the role of the PC has changed during the pandemic and will continue to evolve post-pandemic from working, learning and lifestyle perspectives. Join Principal Analyst Ezra Gottheil and Analyst Eric Costa for a discussion on the state of the PC market, including impacts expected on revenue growth, profitability and unit sales, and what lies ahead for the remainder of 2021 and 2022.


Don’t miss:

  • A review of the state of the PC market and the evolving role of the PC in people’s lives
  • An update on PC vendors’ profitability and margin sustainability
  • The extent to which the pandemic-driven surge in demand is slowing down
  • An update on the price competition and the state of PC average unit revenues
  • The current state of the supply chain in the devices ecosystem

Mark your calendars for Wednesday, June 23, at 1 p.m. EDT,
and REGISTER to reserve your space.

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Innovation delivered at scale shapes the course of KPMG’s next chapter

Relying on strong governance capabilities to bridge relationships between IT and business will enable KPMG to drive new opportunities in the ESG domain

With KPMG CEO Bill Thomas kicking off the two-day Global Analyst Day it was evident that KPMG’s approach to clients’ changing business models due to COVID-19 has compelled the firm to also transform its own operations to better protect and expand client mindshare. KPMG’s internal transformation began well before COVID-19 when in 2019 the firm announced a $5 billion investment in technology, people and innovation.

Two years and a pandemic later, KPMG is accelerating this transition with the latest examples focused on expanding cloud, environmental and social capabilities, bringing the latter two under one umbrella and committing to zero emissions by 2030. With KPMG working toward establishing a bridge between business and IT stakeholders, the firm also continues to invest in its global team of data and analytics professionals, many of whom focused on translating the business value of IT using low-code and no-code technologies. The strategy — folding analytics within its core offerings — reflects strategies of the Big Four and some of its multinational peers.

But KPMG has an opportunity — and a responsibility — to carve a niche in emerging areas developing frameworks for clients that do not report against financial metrics, particularly within the environmental, social and governance (ESG) domain. With KPMG relying on its robust governance, risk and compliance legacy capabilities, the firm is now focused on the “E” and “S” parts of the three-legged framework, and its clients’ stories provided strong examples of how well the firm handles the change and expectations, from finding the right partners to introducing the most suitable solutions, among others.

Clients are eager to innovate; KPMG knows this and executes against it

With innovation — amplified through KPMG’s global network of Ignition Centers — becoming the connective tissue between the firm’s legacy and new business model, KPMG now has the opportunity to drive change at scale. Peers have often pursued acquisitions that have served as the catalyst of change (think Accenture’s purchase of Fjord and PwC’s buy of BGT that later led to the launch if PwC’s BXT framework). KPMG, however, relies on its organic investments, suggesting the firm is taking a measured but strategic approach, trusting that its own capabilities and culture are strong enough to affect change. A successful execution of this strategy requires broader buy-in across all stakeholders, especially member firm partners who are closer to retirement age and might be more resistant to change.

One group of stakeholders that is open to change is KPMG clients, especially those that are also facing pressure from their end customers that have largely been impacted by the advent of digital. According to TBR’s May 2021 Digital Transformation: Voice of the Customer Research, COVID-19 accelerated demand for services supporting both ongoing and new programs. As cloud continues to be the main technology driving digital transformation investments, buyer-vendor relationships are entering the next phase, where parties must account for new ways of engaging and delivery and opportunities are pivoting from projects to products.

In a use case discussion centered on KPMG’s work at the Johan Cruijff Arena in Amsterdam, TBR heard echoes of similar digital transformation engagements, which encompass innovation, emerging technologies and ecosystem collaboration all within a constrained environment but with implications and lessons for smart city transformations. Arenas can provide a useful test bed for emerging technologies, new business models and digital transformations given the mix of activities that take place inside, the opportunities for customer engagement — from before people arrive through to when they leave — and, of course, the opportunity to gather massive amounts of data.

KPMG’s role, as explained by Sander van Stiphout, head of innovation for the Johan Cruijff Arena, included orchestrating the ecosystem by helping the arena find suitable technology partners; ensuring compliance, particularly around the General Data Protection Regulation (GDPR); and providing staff as the arena’s innovation team grew. Most notably for TBR, van Stiphout said KPMG also helped his team create a “new value model,” to include turning the stadium into “a platform for innovation.”

In TBR’s view, shepherding a client’s innovation and digital transformation so successfully that the client becomes an innovation hub for others sets this engagement apart. Van Stiphout added that the arena and KPMG’s partnerships with the city of Amsterdam had been critical to the transformation’s success, and his team and KPMG were now helping Amsterdam officials “get the learnings in place, pave the way for scaling in other cities.” With “lots of demand for an ecosystem approach,” van Stiphout said the arena could now offer consulting to other stadiums on how to run more efficiently, create an environment, and then take transformation to scale.

Turning back to his own staff and echoing a detail provided by Red Hat in TBR’s most recent Innovation and Transformation Centers Market Landscape, van Stiphout noted that his employees now constantly interact with new technologies on a daily basis, which changes their mindset. In TBR’s view, this kind of change, coupled with new and innovative business models, serves KPMG well in describing the impacts the firm can have on clients’ digital transformations.

KPMG 2021 Global Analyst Day: In early June KPMG hosted analysts, clients and executives for two 90-minute virtual sessions during which KPMG demonstrated its evolving value proposition toward becoming a technology-enabled consultancy backed by its ability to trade on trust. KPMG used the time allocated for the presentations wisely and amplified its messaging through four client use cases that not only told the “Why KPMG?” part of the story centered on innovation but also connected to broader societal implications including ever important topics around environmental

Will bitcoin become the next gold?

Cryptocurrency for trading: Speculation or disruption?

A recent article in the Economist has triggered a new round of questions about cryptocurrency in general and bitcoin very specifically. This comes on the heels of the EY Global Blockchain Summit where more detailed parsing out of the specifics around decentralized finance, or DeFi, brings greater clarity to the scope of the disruption bearing down on legacy capital markets and government policy objectives.

A prevailing view at TBR is that cryptocurrency trading values are simply too volatile at this time to compel large enterprises to agree to trade in those currencies. Quarterly discussions of the impact of foreign exchange rate fluctuations on the year-to-year results suggest a very limited appetite for conducting commerce in widely varying cryptocurrencies. As such, TBR believes that at least in the early developments fiat currencies will prevail.

Cryptocurrency for wealth stores: Speculation or disruption?

The Economist article posited another point of view worthy of consideration, and that is for cryptocurrency to be a wealth storage. Citing Nobel Prize-winning economist and game theorist Thomas Schelling, the article posits that the center of gravity forming around cryptocurrency means bitcoin could become a global wealth store against economic turbulence in much the same way the movement between stocks and precious metals have been used as a safe harbor hedge.

Gold, it is argued, has value because enough people tacitly agree that gold bars do, indeed, have value and therefore it is a wealth store as a hedge against inflation. This wealth store comes, essentially, from the group consensus that it is so.

Today bitcoin has natural value as a wealth store due to its scarcity and fame. In this way it is a natural hedge against inflation. The article further cites J.P. Morgan’s tracking of the uptick in exchange-traded funds (ETFs) investing in gold that took place as the recent bitcoin price roiling saw it drop from $58,000 a coin to $33,000 a coin in a matter of weeks.

Few people transact commerce by shipping and receiving gold bars, and few people transact business in bitcoin. Gold has maintained relevance as an investment vehicle due to the group consensus of its value as represented by gold bars. Oftentimes the gold bars are not even in the physical possession of their owners. There is something tangible there in the form of the bar itself. But that tangible, physical asset really feels like the only distinction in the analogy.

TBR can envision capital markets with various grade ratings for different cryptocurrencies. It is known that certain banks and major credit card brands ponder creating their own coins. We can envision buying networks growing that coalesce around specific social objectives likewise forming as the group consensus mechanism around enterprises working to reduce greenhouse gas emissions or to seek social justice spring up with the digitally born as they enter their earning years.

In this scenario the flow of wealth from bitcoin into gold or vice versa could be viewed as the overarching predictive indicator of the rate, pace and citizen comfort level with our pivot into a full- fledged digital economy. Ransomware attacks spike and money flows to gold, for example. New high-growth digital businesses proliferate with more crypto trading provisions and more money flocks back into bitcoin as a wealth store.

It’s definitely a concept for the outside edge of the Three Horizons model and likely on very few people’s radar, but the article posits a very compelling argument for bitcoin as a wealth store more so than as a trading currency about to revolutionize commercial payments as we know it.

So what do you think? Will bitcoin become the next gold?