Entries by Patrick Heffernan, Practice Manager and Principal Analyst

AltitudeIQ and the Coming Disruption of AI-powered Enterprise Automation

In late August, TBR met with AltitudeIQ Founder and CEO Acyr da Luz and AltitudeIQ Board Advisor Michael Yadgar to discuss the startup’s proprietary technology, its role within the technology ecosystem, and its potential to disrupt the broader IT services, consulting and AI space. This special report reflects that discussion as well as TBR’s ongoing research and analysis of SAP, IT services companies, consultancies and AI.

Could Responsible AI Spark Transformative Change at HCLTech?

HCLTech’s strengths lie in its engineering DNA; entrenched and well-managed client relationships; and extensive alliance partnerships, which include critical technology players and even HCLTech competitors. Playing to those strengths has been one element separating HCLTech from IT services peers in the last few years, especially with respect to profitability. With a suite of AI Advisory Services, the company continues to follow its proven strategy: focus on core values, deliver relentlessly, partner smartly, and expand within an existing client base.

Grant Thornton Expands Its Oracle Practice Through Leadership, Industry Expertise and AI

TBR believes Grant Thornton has built a differentiated Oracle practice around senior leadership, direct field access, and focused industry investment, all centered on midmarket clients. Grant Thornton has Oracle breadth without bloat, connecting finance, human capital management (HCM) and supply chain with tax, risk, cyber and industry advisory while keeping experienced leaders close to the work.

A Winning Strategy in IT Services and Consulting

We have voluminous data at TBR, 30-plus years of data and analysis on the largest and leading companies across the technology stack, from McKinsey & Co. to Wipro, from Amazon Web Services to Verizon. Because we publish data and analysis quarterly, looking back one year and forward two to five years, we don’t often take the longitudinal view. Looking at our research since October 2021 (18 months after the start of the pandemic) to today, what can we say about the strategies, business models and investments that have separated leaders from laggards, particularly in the IT services and consulting space?

Global Analyst Summit 2026: Value Creation Through Operating Model Transformation  

As consulting continues to evolve due to AI’s influence on business models and day-to-day operations across enterprises, EY’s leaders discussed how the firm is adapting its approach to guide clients through uncertainty and increased speed of change, and introduced featured clients, giving them an opportunity to share their experiences. The client stories emphasized the speed at which they need to navigate market changes and their desire to work with a long-term partner such as EY to guide the transformation as well as to create an ecosystem of vendors that support their end goals. The notion of value was consistent throughout the event, as the firm seeks to reconfirm its positioning in the consulting space despite ongoing market uncertainty about consulting’s future relevance.

AI Disruption: New Data on Productivity, Profitability and Business Model Evolution

Principal Analyst Patrick Heffernan and Principal Analyst Bozhidar Hristov discuss the questions large-scale IT services companies and global management consultancies have about reinventing their business models as they adopt AI-enabled solutions and how TBR can answer those questions with a mix of data and analysis to help clients understand what’s coming next

IT Services Market Outlook: Forecasting Growth, AI Impact and Competitive Shifts Through 2030

TBR professional services experts share an exclusive look at TBR’s newest forecast research, the IT Services Market Forecast and the Consulting & Systems Integration Market Forecast, as well as insights into the factors that could accelerate IT services revenue growth and disruptions that could bend the growth curve into negative territory.

Salesforce Highlights Strengths in Innovation and Relationships at Agentforce World Tour

With the recent hype around the “death of SaaS” and other pressures on the business models of technology companies, Salesforce’s growing presence, success, and apparent disruption of competitors and alliance partners alike underscore Salesforce’s strengths in creating stickier client relationships and continually innovating, two qualities essential in the agentic AI age.