TBR Insight Center™

Speed Time to Decision with Competitive Intelligence

Built for Your Success

TBR’s Insight Center™ allows for configured and customized views into IT markets, vendors, alliances and ecosystems. Trillions of dollars in modeled revenue and operating expenses, and hundreds of billions in profit, by geo and industry vertical; millions of proprietary data points; and thousands of technology companies — all at your fingertips.

TBR’s data and analysis is curated and delivered to meet the needs of leaders in Strategy, Marketing, Market Intelligence, Product & Service Management, Analyst Relations, Finance, Executive and Channel & Alliance Management. We support global IT, telecom and professional services companies, among many others, with objective, validated and independent data and analysis

Objective & Independent Company-centric Intelligence

customize views of key business unit-level data and analysis

Collaboration & Distribution Platform

allow a single source of validated truth to be distributed to teams across your enterprise

Apples to Apples Comparisons

of the leading vendors, by business unit, across all critical segments of the global ICT landscape

Data Visualizations and Qualitative Analysis

Data Visualizations & Qualitative Analysis

on vendor performance across key business metrics (e.g., revenue, expense, margin) by business unit, geo and industry vertical

“Great work by TBR on our battle cards! The team is impressed with the depth of content and excellence in delivery. Our SVP of Sales was basically banging the table to get his team to get these deployed!”

Senior Director of Market IntelLeading Digital Marketing Software Company

“Our sales team still relies on the competitive positioning tools you did for us … . It was incredibly well received by our sales team and, I believe, has played a part in helping us achieve our recent share gains.”

Product ManagerTop 3 Global Device Business

“TBR is my go-to for executive-facing intelligence because their work can be directly implemented into our strategy canvases. We regularly make decisions based on TBR insights.”

Global Program Director of Market Intel and AdvisoryFortune 50 Technology and Services Firm

“TBR Modeling enables a new level of discipline for resource allocation to business operations. With shareholder pressure to increase ROI velocity whilst managing risk, this modeling capability provided us the level of granularity required for competitive analytics and planning platforms.”

VP StrategyTelecom Industry

“I have worked with a number of research firms in my career and have found that you do not always get the value that you are either promised or expect. That is not the case with TBR. They delivered not only the data that you would expect when you invest in a project, but they exceeded our expectations with a very thorough and insightful view into how the results from the research could improve our business. Based upon the study and TBR’s recommendations, we are moving forward with an advertising campaign to capture a very important customer segment.”

Director of Global Field MarketingTop-5 Multi-platform Vendor

“TBR builds the best tech P&Ls in the world! Our executives have come to rely on the quarterly data you provide, and use it to measure the relative success of their business units.”

VP/Global Head of Customer & Market InsightsTop 5 Global Enterprise Tech Firm

“Any time an executive puts up a number that shows our results against competitors or the market, TBR’s name is always footnoted. It’s clearly your differentiator and helping you build brand at the highest levels.”

Head of Market IntelligenceGlobal System Integrator

“The work your team did helped us go from almost not launching our new offering to going forward with the launch. Since the launch, we’ve been getting great feedback from sales on the pricing of the offering and seeing little pushback from customers, and the revenue performance has surpassed expectations. I still use the material two or three times per week when guiding product managers and sales on the portfolio strategy.”

Principal Portfolio DirectorTop 3 Global Multiline Services Firm

Special Reports

Ericsson Will Have to Make Strategy and Go-to-market Adjustments to Achieve Critical Mass in Enterprise Domain

Ericsson has a compelling story for Vonage and the global communications platform the company is building, though Vonage’s ability to achieve sustainable profitability remains uncertain

Snowflake’s Data Warehouse Evolution: Embracing a Single Platform Approach for Success

Abiding by the notion that new software should be built on the data cloud, not on the database, Snowflake is moving further into the app development space, using its expertise at the data warehouse layer to support read/write operations and empower a new set of data-intensive applications

The Future of Managed Cybersecurity Services: What Eviden Gets Right, Where Eviden May Be Leading

Eviden has an opportunity to build on the small but substantial U.S. client base built by Atos over the last decade, but its greatest opportunities likely remain increasing its market share in the region already deeply familiar with Eviden’s strengths and capabilities

TBR Insights Live Webinars

Blog

Enterprise Storage Remains a Highly Competitive Space in 2023

Disruptive vendors are adding pressure to incumbents with targeted strategies to push into enterprise storage accounts

Telecom Industry Navigated Weakening Macro Backdrop Well in 1H23, but 2H23 and 2024 Will Likely be a More Challenging Situation

Despite holding up relatively well thus far in 2023, CSPs face significant challenges in managing their debt — the pressure is on to grow revenue and monetize their 5G investments

Conducting Competitive Intelligence Research – A How To

Patrick M. Heffernan, Principal Analyst and Practice Manager, has strong opinions on what it takes to conduct useful competitive intelligence research, and in this blog, he dives into three steps for producing research that will support your business goals and help you win in your industry

TBR Insight Center™

Speed Time to Decision with Competitive Intelligence

Built for Your Success

Sept. 28

Sept. 21

Aug. 31

July 27