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Who We Are
Here at Technology Business Research, Inc, we come to work each day to help the largest IT, telecom and professional services firms solve business challenges. Our conclusions and recommendations always center on a strong foundation of business data, and our analysts not only understand technology markets but are also experts in the companies that move and shape those markets.
What We Do
TBR’s research services are a lens into the ongoing business economics driving today’s technology companies and markets. And when you need more, our Tailored Services team is available to answer questions for your specific business needs. You receive the benefits of TBR’s custom capabilities coupled with the subject matter expertise of our analyst staff.
How We're Different
TBR’s focus on the business of technology sets us apart. You receive analysis and insights contextualized for your business as well as deliverables built on a foundation of fundamental business data, supported by rigor and expertise. We’re positioned between traditional market research firms and management consultants, and our clients tell us TBR isn’t like other market research firms.
Opportunity Survey data suggests U.S. hyperconverged infrastructure (HCI) customers’ budgets began to rebound in 1H21 after pandemic-related spending cutbacks in 2020. Although average budgets increased, HCI vendors must still contend with overarching data center consolidation trends that are limiting net-new HCI use cases, illustrated by 54% of respondents using HCI only to replace outdated hardware […]Read More
August 05: Local, state and international governments experienced more COVID-19 turbulence than U.S. federal agencies in 2Q20
State and local governments in the U.S. as well as civilian agencies of international governments saw significant disruption to tax revenues and their ability to provide even basic levels of citizen-facing services as a result of the pandemic. Employment services agencies, for example, were suddenly forced to operate at sharply lower levels, if at all, […]Register
Innovation, Amsterdam and an arena: How KPMG teams excel at transformations and technology
After KPMG highlighted the firm’s relationship with Johan Cruijff Arena in Amsterdam at a recent analyst event, TBR requested a follow-up discussion to better understand how the innovation team at the arena had been excelling at many of the key characteristics TBR has identified in consultancies’ and IT services vendors’ innovation and transformation centers around […]
Unprecedented change doomed JEDI
The ongoing JEDI controversy comes to an end Since the process began in 2017, it was widely speculated that the approach used with the Joint Enterprise Defense Infrastructure (JEDI) contract was too large and diverse to be fulfilled by a single vendor. The unprecedented global disruption brought on by COVID-19 during 2020 and 2021 quickly […]
PwC accelerates SaaS strategy as latest round of solutions aim to solve marketers’ business challenges
In a series of conversations with PwC leaders during the past quarter, TBR learned more about the company’s growing products portfolio, including PwC Customer Link and PwC Media Intelligence, in addition to receiving an update on PwC’s CMO advisory practice. TBR spoke with Brian Morris, Customer Analytics and Marketing lead overseeing PwC Customer Link, and […]
Innovation delivered at scale shapes the course of KPMG’s next chapter
Relying on strong governance capabilities to bridge relationships between IT and business will enable KPMG to drive new opportunities in the ESG domain With KPMG CEO Bill Thomas kicking off the two-day Global Analyst Day it was evident that KPMG’s approach to clients’ changing business models due to COVID-19 has compelled the firm to also […]