With TBR’s Professional Services market and competitive intelligence research, understand the vendor strategies that are resulting in market-leading performance.
Examine portfolios, go-to-market strategies, services delivery, and revenue and profitability around IT services; strategy, operations, technology and organizational practices of management consulting firms; and vendor investment, divestment and portfolio repositioning of public sector vendors, focusing on professional, technical and IT services.
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Trends we’re watching in 2026:
- Talent structures and human resource management models shifting significantly across IT services and consulting as GenAI and agentic AI adoption increases
- Clients asking for outcomes-based pricing as AI adoption increases transparency across enterprises and their IT services and consulting vendors
- Alliances expanding into three- and four-way partnerships as joint go-to-market motions evolve
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Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Global Delivery Benchmark
- IT Services Vendor Benchmark
- Management Consulting Benchmark
Market Landscapes
Market Forecasts
TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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PwC India Moves From a Growth Market Story to an AI-enabled Execution Engine
/by Bozhidar Hristov, Principal AnalystPwC India Analyst Summit 2026’s tagline themes — trust, AI and impact — could have easily become broad consulting slogans. Instead, PwC India grounded them in client examples spanning cybersecurity, privacy, SAP, Oracle, data transformation, AI platforms, consumer growth, steel manufacturing, GCCs and public sector digital infrastructure. The result was a clearer view of how PwC India wants to compete: not by selling AI experiments or strategy road maps alone, but by combining technology partnerships, industry knowledge, delivery scale and outcome-focused accountability.
Forward-deployed Engineers: The Last Mile of the AI Value Chain
/by Alex Demeule, Senior AnalystIn TBR’s opinion, the decision to pursue a more embedded services posture with FDEs suggests two things: Agentic AI technology has reached a point where vendors are willing to raise the stakes and work directly with customers to enable hands-on adoption support, and AI value remains very hard to deliver. By putting boots on the ground, vendors are betting that the right FDE paired with the customer’s technical talent can identify the opportunities for agentic automation that overcome these adoption hurdles, expand usage, and convert AI experimentation into repeatable commercial value.