Professional IT Services Competitive Intelligence

With TBR’s Professional Services market and competitive intelligence research, understand the vendor strategies that are resulting in market-leading performance.

Examine portfolios, go-to-market strategies, services delivery, and revenue and profitability around IT services; strategy, operations, technology and organizational practices of management consulting firms; and vendor investment, divestment and portfolio repositioning of public sector vendors, focusing on professional, technical and IT services.

A free trial of TBR’s Insights Center platform gives you access to our entire Professional Services research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!

Trends we’re watching in 2024:

  • The 2023 focus on reskilling and training will pay off in accelerated revenues in 2024.
  • Generative AI will create a pivot to outcomes-based pricing.
  • Regulations will become a major pain point for all.


TBR’s Professional Services benchmark research provides clients a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models.

Global Delivery BenchmarkProfessional Services Competitive Intelligence

Healthcare IT Services BenchmarkProfessional Services Competitive Intelligence

IT Services Vendor Benchmark

Management Consulting Benchmark

IT Services TTM Revenue, Profitability and Year-to-year TTM Revenue Growth

Even if the global economy slows during 2023, clients’ IT spending will not disappear as IT is a necessity that enables clients to establish new business models, grow revenues and create efficiencies to drive cost savings. Vendors’ talent management strategies emphasize finding highly specialized talent and right-sizing nonspecialized talent pools to establish resource benches to address demand for digital transformation. While intense competition for talent remains, macroeconomic headwinds will cool down the labor market in 2023 and shift vendors’ activities from hiring to upskilling, reskilling, career development and improving employee experience.

Management Consulting Benchmark

Market conditions remain unpredictable, leading firms to prepare business models with resilience and the capabilities to respond to a wide range of needs and goals spanning strategy, operations, resource management and technology. As the lines between business segments begin to blur, requiring input from each group, firms will need to bring together the right people and capabilities to drive value for clients. Talent recruitment and retention will remain a challenge for firms, which will dictate success. Lastly, maintaining client trust will help vendors offset competitive pressures and remain go-to-market partners by increasing visibility across different environments.

Market landscape

Professional Services market landscape research includes analysis of an emerging or disruptive market segment or technology, including insight into how vendors and customers address the emerging technology as well as market sizing, vendor positioning, strategies, acquisitions, alliances and customer adoption trends.

AI and GenAI Market LandscapeAI and GenAI Market Landscape

Decarbonization Market LandscapeDecarbonization Market Landscape

Digital Commerce Market LandscapeProfessional Services Competitive Intelligence

Innovation and Transformation Centers Market Landscape

Vendor Analysis

TBR’s Professional Services vendor reports, profiles and snapshots provide deep-dive analysis into a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies.

We believe the opportunity around cloud, analytics, cybersecurity and product engineering services remains strong as enterprise buyers continue to adjust their operating models to ensure business continuity, leveraging cloud-enabled technologies at both the infrastructure and applications layers. Given its continued success, Accenture has raised expectations about its future performance, a target we believe the company is capable of reaching as long as it does not drift too far into one particular area, such as the metaverse, and instead maintains a pragmatic approach to its diversified go-to-market strategy.





Cisco Customer Experience


Dell Technologies Services


DXC Technology



HPE Services

Individual Management Consulting Vendor Profiles on: Accenture, Bain, Boston Consulting Group, Capgemini, Deloitte, EY, IBM, KPMG, McKinsey & Co., PwC

IBM Consulting





Tech Mahindra

Tata Consultancy Services

Wipro IT Services

Expectations for GenAI Deployment in IT Services in 2024

Generative AI (GenAI) has been unavoidable, but the early 2023 hype has now been tempered by concerns around cost, technology challenges and ethics. To keep clients interested, IT services vendors and consultancies have pivoted from art-of-the-possible to business-backed use cases. Persistent challenges around deploying actual GenAI-enabled solutions at scale have not abated, even as IT services vendors, consultancies and their clients have become more familiar with AI’s potential and limitations.

Is India the Right Growth Market for Global Consultancies?

If India’s economic growth story continues apace and global management consultancies continue investing in India-based talent to serve India-based clients, what strategic distinctions between the firms can we expect and what are the firms’ prospects of making India a top-tier market for consulting services? In short, if India is on track to become the third largest economy, will it also be the third largest revenue source for the Big Four, Accenture, IBM and Capgemini, or only for the firms that act first and implement the optimal strategies?