10 of the Top 10 Global Systems Integrators
24,000+ Readers per Month
1,000+ Equity Analyst Readers (Buy/Sell) per Month
TBR research analyst teams and competitive intelligence tools support strategic decision makers at the largest global IT suppliers. We provide our clients business-centric, vendor-focused analysis on a subscription and tailored basis. Our research spans more than 150 products and covers more than 600 unique business units and more than 4 million data points.
Personas that can benefit from TBR insights include:
Ecosystem Management — Competitive & Market Intelligence — Strategy — Marketing — Product & Service Managment — Finance & Executive — Analyst & Investor Relations
Click a persona type above to learn more
Ecosystem Managment
Using TBR’s independent and objective data and analysis of partner performance, Ecosystem Management professionals can track competitors’ partner strategies, benchmark partner program effectiveness against peers’ performance and validate partner performance against independent data.
How do ecosystem management employees use TBR Insight Center™?
- Market Forecasts analyze markets in terms of their long-term appeal for alliance activity and put financial truth behind vendor investments in segments, screening for the best alliance partners in different segments.
- Market Landscapes include profiles of vendors with successful business models and financial traction to identify alliance prospects.
- Vendor Analysis reports provide a deep assessment of leading strategies, including investments, profit targets and future direction, including SMB focus and the role of channel programs, and put financial truth behind vendors’ investments in segments, illustrating how their business and that of key competitors will change.
Competitive & Market Intelligence
Using TBR’s independent and objective data and analysis, Competitive & Market Intelligence professionals can empower cross-functional teams with real-time, objective and independent intelligence on peers, partners and emerging players; understand competitors’ and market leaders’ operational performance with TBR’s best-in-class P&L statement breakdowns, strategy analysis and go-to-market assessments; and act with validated and objective intelligence.
How do Competitive & Market Intelligence professionals use TBR Insight Center™?
- Benchmarks provide financial analysis for positioning firms relative to their peer group and specific competitors; connect industry trends to market opportunity, size and growth; and quantify the financial traction of vendor business strategies.
- Market Forecasts identify the impact of emerging technologies and buyer trends on specific markets and leading vendors and using TBR’s bottom-up and top-down modeling methodology. While many firms use customer adoption data and trends to build forecasts, TBR’s vendor forecasting and analysis around the impacts of trends on vendors are unique.
- Market Landscapes dissect the business models of leading vendors in fast-changing emerging markets to uncover and analyze market trends, market opportunity, vendor strategies and tactics, go-to-market models and delivery models.
- Vendor Analysis reports break down vendor financial results to reveal financial truth and ROI of business and investment strategies, put vendor performance in the context of market opportunity and competitive environment, assess where a vendor will succeed and what direction it might take in the future, and analyze strategies and best (or worst) practices behind why key competitors are winning or losing in the current market.
- Customer Research reports showcase customer decision-making priorities, spending forecasts and true perceptions of vendors; identify market trends and business opportunity; and inform vendors of areas for improvement.
Strategy
Using TBR’s independent and objective data and analysis, Strategy professionals gain clarity on competitors’, leaders’ and laggards’ investments, go-to-market, financial and product & resource strategies, separate peers’ strategy and marketing hype from actual quantitative financial performance, measure size and speed of market growth, and create externally validated and objective pictures of their market and peers’ revenue, expense and profitability.
How do Strategy professionals use TBR Insight Center™?
- Benchmarks provide financial analysis for specific market segments and leading vendors; connect industry trends to market size, opportunity and growth; quantify the financial traction of vendor business strategies; and provide defensible, data-informed views of market opportunity and operational best practices.
- Market Forecasts include forward-looking estimates for strategy planning purposes and identify the impact of emerging tech and buyer trends on specific markets and leading vendors.
- Market Landscapes profile the leading vendors in new growth areas and dissect the business models of leading vendors in fast-changing emerging markets to understand market trends and opportunities as well as vendor strategies, go-to-market models and delivery methods.
- Vendor Analysis reports break down vendor financial results, put vendor performance in the context of market opportunity and competitive environment, assess where a vendor will succeed and what direction it might take in the future, and analyze strategies and best (or worst) practices behind why key competitors are winning or losing in the current market.
- Customer Research reports identify business opportunity through understanding how customers are making decisions, decode and provide customers’ true perceptions of vendors, and follow the opportunity shift as customers move from legacy to emerging tech and platforms.
Marketing
Using TBR’s independent and objective data and analysis Marketing staff can align product and service offerings with customer sentiment, buying trends and emerging use cases, manage brand perception against empirically validated market size, customer adoption and competitive behavior, enable sales with third-party sourced customer research, and benchmark marketing spend by industry, channel and business unit.
How do Marketing professionals use TBR Insight Center™?
- Benchmarks and Market Forecasts analyze vendors’ sales and marketing spend and can help ensure product marketing and messaging are aligned with market opportunity, performance and competitor market positioning.
- Market Landscapes identify leading competitors and evolving buying criteria to support winning go-to-market positioning, messaging and content that aligns with emerging market opportunities.
- Vendor Analysis reports provide competitor-based product messaging to inform the development of messaging to counter key competitors’ marketing and positioning.
- Customer Research reports provide deep understanding of buyer life cycle, pain points, use cases and challenges, enabling Marketing staff to craft client-specific messaging, and support outbound messaging and marketing.
Product & Service Management
Using TBR’s independent and objective data and analysis, Product & Service Management professionals gain clarity on leaders’ and laggards’ investment, go-to-market, financial and product & resource strategies, are able to separate peers’ strategy and marketing hype from quantitative financial performance, and can create an externally validated, objective picture of their market as well as peers’ revenue, expense and profitability by product and service line.
How do Product & Service Management professionals use TBR Insight Center™?
- Benchmarks provide financial analysis of specific market segments and leading vendors and enable professionals to connect industry trends to market opportunity, size and growth and quantify financial traction for vendor business strategies.
- Market Forecasts identify the impact of emerging tech and buyer trends on specific markets and leading vendors.
- Market Landscapes include profiles of leading vendors in emerging opportunity areas and enable professionals to dissect the business models of leading vendors in fast-changing emerging markets to help them understand market trends, market opportunity, vendor strategies and tactics, go-to-market models and delivery models.
- Vendor Analysis reports include breakdowns of vendor financial results to reveal truth and ROI of business and investment strategies as well as put vendor performance in the context of market opportunity and competitive environment, assess where a vendor will succeed and what direction it might take in the future, and analyze strategies and best (or worst) practices behind why key competitors are winning or losing in the current market.
- Customer Research reports identify business opportunity through understanding how customers are making decisions, decode and provide customers’ true perceptions of vendors, and follow the opportunity shift as customers move from legacy to emerging tech and platforms.
Finance & Executive
Using TBR’s independent and objective data and analysis, Finance & Executive professionals can benchmark operational performance against that of peers and market leaders, visualize organizational performance by product/business unit, geo and industry vertical, gain visibility into competitors’, peers’ and partners’ business strategies, and measure market trends, forecasts and customer perceptions.
How do Finance & Executive professionals use TBR Insight Center™?
- Benchmarks offer an apples-to-apples comparison of specific market segments and leading vendors, analyze vendor business models, and connect industry trends to market opportunity size and growth.
- Market Forecasts provide professionals with a view into the future market and analysis of how key competitors will change over time.
- Market Landscapes include profiles of winning vendor business models and analysis of vendors’ financial traction in less-established market segments, providing an assessment tool for emerging and developing markets around emerging tech.
- Vendor Analysis reports provide deep assessments of leading strategies and put a financial truth behind vendor investments in segments to illustrate how their business and businesses of key competitors will change over time.
- Customer Research reports illustrate customers’ current and future needs, provide insights into customer perception of vendors and key competitors, and discuss how specific tech is being used within end-customer environments, enabling professionals to validate decisions on future investments.
Analyst & Investor Relations
Using TBR’s independent and objective data and analysis, Analyst & Investor Relations professionals can benchmark message, strategy and performance of their organization through an independent, objective lens, understand market trends and peer performance, and inform corporate strategic decisions.
How do Analyst & Investor Relations professionals use TBR Insight Center™?
- Benchmarks include vendor performance highlights and help professionals connect business strategy with emerging industry trends.
- Customer Research reports reflect vendor perception and can be used as a lead-in with customers and/or within the industry to discuss vendor value.
- Event Perspective thought leadership pieces are used to demonstrate the value of analyst attendance internally (free) or to promote a client’s message externally (additional fee) and give AR the opportunity to agree or disagree with TBR’s assessment of their company’s business strategy.
