24,000+ Readers per Month
1,000+ Equity Analyst Readers (Buy/Sell) per Month
TBR research analyst teams and competitive intelligence tools support strategic decision makers at the largest global IT suppliers. We provide our clients business-centric, vendor-focused analysis on a subscription and tailored basis. Our research spans more than 150 products and covers more than 600 unique business units and more than 4 million data points.
Personas that can benefit from TBR insights include:
Ecosystem Management — Competitive & Market Intelligence — Strategy — Marketing — Product & Service Managment — Finance & Executive — Analyst & Investor Relations
Click a persona type above to learn more
Ecosystem Managment
With TBR’s independent and objective data and analysis of partner performance, Ecosystem Management professionals can track competitors’ partner strategies, benchmark partner program effectiveness against peers’ performance and validate partner performance against independent data.
How do ecosystem management employees use TBR Insight Center™?
- Market Forecasts highlight markets that are more or less attractive in the long term for alliance activity and put financial truth behind vendor investments in segments, screening for the best alliance partners in different segment
- Market Landscapes includes profiles of winning vendor business models and financial traction to identify alliance prospects
- Vendor Analysis reports provide a deep assessment of leading strategies, including investments, profit and future direction, including SMB focus and the role of channel programs, and put financial truth behind vendors’ investments in segments, illustrating how their business and key competitors will change
Competitive & Market Intelligence
With TBR’s independent and objective data and analysis, Competitive & Market Intelligence professionals can empower cross-functional teams with real-time, objective and independent intelligence on peers, partners and emerging players; understand competitors and market leaders’ operational performance with best-in-class P&L statement teardowns, strategy analysis and go-to-market assessments; and act with validated and objective intelligence.
How do Competitive & Market Intelligence professionals use TBR Insight Center™?
- Benchmarks provide financial analysis for positioning firms relative to their peer group and specific competitors, connect industry trends to market opportunity, size and growth, and quantify the financial traction for vendor business strategies
- Market Forecasts identify impact of emerging technologies and buyer trends on specific markets and leading vendors and use TBR’s bottom-up and top-down view of market — while many firms use customer adoption data and trends to build forecasts, TBR’s vendor forecasting and analysis around the impacts of trends on vendors is unique
- Market Landscapes dissect the business models of leading vendors in fast-changing emerging markets to help understand market trends, market opportunity, vendor strategies and tactics, go-to-market models and delivery model
- Vendor Analysis reports break down vendor financial results to reveal financial truth and ROI of business and investment strategies, put vendor performance in the context of market opportunity and competitive environment, provide assessment of where a vendor will succeed and future market position, support development of counter strategies to key competitors’ strategies, and help you understand strategies and best (or worst) practices behind why key competitors are winning or losing in the current market
- Customer Research reports identify business opportunity through understanding how customers are making decisions and decode and provide customers’ true perceptions of vendors
Strategy
With TBR’s independent and objective data and analysis, Strategy professionals gain clarity on competitors’, leaders’ and laggards’ investments, go-to-market, financial and product & resource strategies, separate peers’ strategy and marketing hype from actual quantitative financial performance, measure size and speed of market growth, and create externally validated and objective pictures of their market and peers’ revenue, expense and profitability.
How do Strategy professionals use TBR Insight Center™?
- Benchmarks provide financial analysis for specific market segments and leading vendors, connect industry trends to market size, opportunity and growth, quantify financial traction for vendor business strategies, and provide defensible, data-informed views of market opportunity and operational best practices
- Market Forecasts identify impact of emerging tech and buyer trends on specific markets and leading vendors
- Market Landscapes provide profiles of leading vendors in emerging opportunity areas and dissect buisness models of leading vendors in fast-changing emerging markets for understanding of market trends, market opportunities, vendor strategies and tactics, go-to-market models and delivery methods
- Vendor Analysis reports break down vendor financial results, put vendor performance in the context of market opportunity and competitive environment, provide assessment of where a vendor will succeed, and help you understand strategies and best (or worst) practices of key competitors
- Customer Research reports identify business opportunity through understanding how customers are making decisions, decode and provide customers’ true perceptions of vendors, and follow the opportunity shift from legacy to emerging tech and platforms
Marketing
With TBR’s independent and objective data and analysis Marketing staff can align product and service offerings with customer sentiment, buying trends and emerging use cases, manage brand perception against empirically validated market size, customer adoption and competitive behavior, enable sales with third-party sourced customer research, and benchmark marketing spend by industry, channel and business unit.
How do Marketing professionals use TBR Insight Center™?
- Benchmarks ensure product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning and provide analysis of competitors’ sales and marketing spend
- Market Forecasts ensure product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning and enable analysis of competitors’ sales and marketing spend
- Market Landscapes inform content and messaging appropriate for emerging market opportunities by identifying leading competitors, evolving buying criteria to support winning go-to-market positioning and messaging
- Vendor Analysis reports support competitor-based product messaging and support development of messaging to counter key competitors’ successful messaging and positioning
- Customer Research reports provide deep understanding of buyer life cycle, pain points, use cases and challenges, enables Marketing staff to craft client-specific messaging, and support outbound messaging and marketing
Product & Service Management
With TBR’s independent and objective data and analysis, Product & Service Management professionals gain clarity on competitors, leaders’ and laggards’ investment, go-to-market, financial and product & resource strategies, are able to separate peers’ strategy and marketing hype from quantitative financial performance, and can create an externally validated, objective picture of their market as well as peers’ revenue, expense and profitability by product and service line.
How do Product & Service Management professionals use TBR Insight Center™?
- Benchmarks provide financial analysis of specific market segments and leading vendors and enable professionals to connect industry trends to market opportunity, size and growth and quantify financial traction for vendor business strategies
- Market Forecasts help professionals identify impact of emerging tech and buyer trends on specific markets and leading vendors
- Market Landscapes include profiles of leading vendors in emerging opportunity areas and enable professionals to dissect the business models of leading vendors in fast-changing emerging markets to help them understand market trends, market opportunity, vendor strategies and tactics, go-to-market models and delivery models
- Vendor Analysis reports include breakdowns of vendor financial results to reveal truth and ROI of business and investment strategies as well as put vendor performance in the context of market opportunity and competitive environment, provide assessment of where a vendor will succeed and help you understand best (and worst) practices for winning in the current market
- Customer Research reports highlight business opportunity through understanding of how customers are making decisions, decode customers’ true perceptions of vendors, and follow the opportunity shift from legacy to emerging tech and platforms
Finance & Executive
With TBR’s independent and objective data and analysis, Finance & Executive professionals can benchmark operational performance against peers and market leaders, visualize organizational performance by product/business unit, geo and industry vertical, gain visibility into competitors’, peers’ and partners’ business strategies, and measure market trends, forecasts and customer perceptions.
How do Finance & Executive professionals use TBR Insight Center™?
- Benchmarks offer an apples-to-apples comparison of specific market segments and leading vendors, provide vendor validation for emulating certain business models and help you connect industry trends to market opportunity size and growth
- Market Forecasts provide professionals a view into the future market in financials and enable you to illustrate how your business and those of key competitors will change over time
- Market Landscapes are the best assessment tool for emerging and developing markets around emerging tech and include profiles of winning vendor business models and financial traction in less-established market segments
- Vendor Analysis reports provide deep assessments of leading strategies and put a financial truth behind vendor investments in segments to illustrate how your business and those of key competitors will change over time
- Customer Research reports enable professionals to validate planned future investment decisions based on customers’ current and future needs and include insights into customer perception of the vendor and key competitors and how specific tech is being used within end-customer environments
Analyst & Investor Relations
With TBR’s independent and objective data and analysis, Analyst & Investor Relations professionals can benchmark message, strategy and performance of their organization with an independent, objective lens, understand market trends and peer performance, and drive influence in strategy.
How do Analyst & Investor Relations professionals use TBR Insight Center™?
- Benchmarks include performance highlights for an organization and help you connect business strategy with emerging industry trends
- Vendor Analysis reports can provide validating of a business and its messaging and are used as a tool to promote a business externally (buying rights)
- Customer Research reports can be used as an industry or customer trend lead-in to vendor value discussion
- Event Perspective thought leadership pieces are used to demonstrate the value of analyst attendance internally (free) or to promote a client’s message externally (additional fee) and give AR the opportunity to agree or disagree with TBR’s assessment of their company’s business strategy