Customers’ desire for choice and flexibility coupled with complex market dynamics are shifting the cloud landscape, forcing vendors to adopt technology-neutral approaches through partnerships and targeted acquisitions.
Join Allan Krans, Nicole Catchpole, Jack McElwee and Catie Merrill Sept. 16 for a discussion on how vendor go-to-market strategies are evolving and becoming increasingly creative in the cloud era. TBR’s Cloud team will also deep dive into recent go-to-market activities of leading cloud players, including regional- and industry-specific trends that vendors are capitalizing on to become more competitive, efficient and agile.
- Examples and analysis of coopetition and strategic alliances
- Recent high-profile acquisition activity
- Global trends and geographic nuances
- Industry-specific insights and use cases