Entries by Chris Antlitz, Principal Analyst

How AI Is Revolutionizing Cost Efficiency and Customer Experience in Telecom

TBR’s latest telecom research indicates customer care, which includes contact centers, will be profoundly transformed by AI. Though traditional AI has been utilized in customer care for many years (e.g., chatbots and interactive voice response), GenAI will take customer care to an advanced state. TBR estimates that GenAI could reduce the costs of running contact centers by up to 80%, and this is an area telecom operators are keenly interested in as they remain focused on cutting expenses across their businesses.

GenAI Shift from Hype to Reality Begins: How the Telecom Industry Will Be Impacted

Join Principal Analyst Chris Antlitz Thursday, Aug. 29, 2024, at 1 p.m. EDT/10 a.m. PDT for an exclusive review of TBR’s Telecom AI Market Landscape, which looks at how CSPs and vendors that supply CSPs are integrating AI in their internal operations and their products and services. The current publication includes discussions on consultancies and systems integrators, hyperscalers, network and IT infrastructure providers, ISVs and AI model providers, and semiconductor firms.

The Telecom Industry Faces a Reckoning

TBR’s research indicates that the telecom industry has entered a period of rationalization and that the operator and vendor landscape, as well as the telecom business model, will fundamentally change over the next decade. The anti-pragmatic, restrictive and often hostile regulatory environment, coupled with macroeconomic headwinds (especially the relatively high cost of capital), and the inability for CSPs to truly transform into cloud-native digital service providers have brought the industry to this precipice.

Open RAN Adoption in 2024

Explore the slow development of the open RAN market in 2024. Despite vendor marketing and CSP interest, technological complexity and cost hinder mainstream adoption. Open RAN deployments remain limited to greenfield networks, while vRAN gains traction for its agility and cost efficiencies. Download TBR’s predictions for the telecom market in 2024 for insights into industry responses to challenges.