Digital Transformation: Voice of the Customer Research

Through in-depth interviews and selective surveys, TBR’s Digital Transformation: Voice of the Customer Research report provides insights into changing digital transformation client demands and expectations. The report includes clients’ expectations around digital transformation evolution and new services clients anticipate purchasing from their current consulting and IT services vendors.

Cadence

Semiannual, 2Q/4Q (publishes in May and November)

Digital Transformation
C&SI
Traditional IT Services and Outsourcing

Recent Publications

Top 3 Predictions for Digital Transformation in 2022

In the end it is all about business outcomes Digital is dead; long live business transformation Although the term “digital transformation” has served an important purpose of focusing the attention of business leaders and the IT services and consultancies working with them, it has been among the most overused phrases of the last 10 years […]

Acquiring digital skills enables vendors to build local resources to expand revenues in APAC

Key Insights IT services vendors are ramping up activities around building local market resource capacity on top of locally sourced global IT services delivery resources that have existed for decades. Revenue growth leaders are eyeing opportunities to further penetrate the APAC market by leveraging digital design and creative capabilities to drive high-value opportunities. Hiring local […]

Digital Transformation