Digital Transformation: Voice of the Customer Research

Through in-depth interviews and selective surveys, TBR’s Digital Transformation: Voice of the Customer Research report provides insights into changing digital transformation client demands and expectations. The report includes clients’ expectations around digital transformation evolution and new services clients anticipate purchasing from their current consulting and IT services vendors.

Cadence

Semiannual, 2Q/4Q (publishes in June and December)

Segments

  • Digital Transformation
  • C&SI
  • Traditional IT Services and Outsourcing

Recent Publications

 

Webscales will ultimately become more like competitors than partners to operators to capitalize on 5G-era opportunities

Webscales are not the telco’s friend The Big Nine have various initiatives underway that will disrupt aspects of the telecom business model and pose a direct threat to operators’ existing connectivity businesses and their ability to capitalize on new value created from 5G. Though webscales are posturing like they want to partner with telcos on […]

 

DMS market will return to growth in 2021 as vendors explore new ways to engage audiences

After a major slowdown in 2020, largely due to vendors’ inability to conduct face-to-face workshops and buyers’ hesitation to invest in new proof-of-concept areas, demand for strategy services will gradually rebound. Growth will come from two primary areas. First, buyers will continue to orient any advisory spend toward brand awareness, as creating business value that […]

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