Digital Transformation: Voice of the Customer Research

Through in-depth interviews and selective surveys, TBR’s Digital Transformation: Voice of the Customer Research report provides insights into changing digital transformation client demands and expectations. The report includes clients’ expectations around digital transformation evolution and new services clients anticipate purchasing from their current consulting and IT services vendors.

Cadence

Semiannual, 2Q/4Q (publishes in June and December)

Digital Transformation
C&SI
Traditional IT Services and Outsourcing

Recent Publications

Network transformation positions CSPs to support advanced use cases and save costs via Open RAN

As communication service providers (CSPs) are transforming into digital service providers they are transitioning their networks to a virtualized, container- and microservices-based, cloud-native architecture. This cloud-centric network architecture will enable CSPs to generate value from new technologies, such as 5G and edge computing, and adopt next-generation network operations based on data as well as AI […]

Big Nine are building digital ecosystems; cloud, connectivity, platforms and other initiatives all point to this end state

Big Nine aim to own the foundational, intelligent innovation platforms of the digital economy The Big Nine — Alibaba (NYSE: BABA), Alphabet (Nasdaq: GOOGL), Amazon (Nasdaq: AMZN), Apple (Nasdaq: AAPL), Baidu (Nasdaq: BIDU), Facebook (Nasdaq: FB), Microsoft (Nasdaq: MSFT), Rakuten and Tencent — view 5G and distributed computing as innovation platforms on top of which […]

Digital Transformation