Digital Transformation: Blockchain Market Landscape
With blockchain transforming the economic engine of the vendor-buyer relationship, vendors are pressured to prove to stakeholders that it is worth investing in blockchain, which heightens buyers’ expectations of the technology. Overcoming internal tensions between vendors’ boards and client delivery teams around timely ROI requires vendors ensure trust with clients and can demonstrate value.
Services opportunities will flow from consulting around transformational goals and design-thinking sessions, including determining both the North Star objective and the interim steps to achieve that objective as well as the additional participants, tech-centric or otherwise, required to establish the overall network offering.
The Digital Transformation: Blockchain Market Landscape aligns with the top challenges faced by technology and services buyers and will provide blockchain specialists with actionable insight on how to pursue growth in the blockchain market, through the lenses of the business of digital transformation and the multi-enterprise business network.
Semiannual, 2Q/4Q (publishes in April and October)