Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers

Key outcomes delivered include:

Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
Identify messaging that resonates with customers and key factors that make messaging successful