Benchmark
- Ensures that product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning (both legacy and emerging competitors)
- Provides analysis of competitors’ sales and marketing spend allowing vendors to compare their own spending and investment to peers
Market Forecast
- Ensures that product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning (both legacy and emerging competitors)
- Provides analysis of competitors’ sales and marketing spend allowing vendors to compare their own spending and investment to peers
Market Landscape
- Informs content and messaging appropriate for emerging market opportunities by identifying leading competitors, evolving buying criteria to support winning go-to-market positioning and messaging
Vendor Analysis
- Supports competitor-based product messaging through insights around where a specific competitor is seeing success or is challenged including go-to-market models and strategy insights
- Supports marketing through an assessment of where a vendor will succeed and future market position, and supports development of messaging to counter key competitors’ successful messaging and positioning
Customer Research
- Provides a deep understanding of the buyer’s life cycle, pain points, use cases and challenges
- Enables sales and marketing professionals to craft client-specific messaging
- Offers demand-side perception and competitor analysis to support appropriate messaging versus competitors
- Supports outbound messaging and marketing via white papers and vendor spotlights
