Align

Product/service offerings with objective and independent customer sentiment, buying trends and emerging use cases

Manage

Brand perception against empirically validated market size, customer adoption and competitor behavior

Enable

Sales with third-party sourced customer research

Benchmark

Marketing spend by industry, channel and business unit

Benchmark

  • Ensures that product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning (both legacy and emerging competitors)
  • Provides analysis of competitors’ sales and marketing spend allowing vendors to compare their own spending and investment to peers

Market Forecast

  • Ensures that product marketing and messaging is aligned appropriately with market opportunity, performance and competitor market positioning (both legacy and emerging competitors)
  • Provides analysis of competitors’ sales and marketing spend allowing vendors to compare their own spending and investment to peers

Market Landscape

  • Informs content and messaging appropriate for emerging market opportunities by identifying leading competitors, evolving buying criteria to support winning go-to-market positioning and messaging

Vendor Analysis

  • Supports competitor-based product messaging through insights around where a specific competitor is seeing success or is challenged including go-to-market models and strategy insights
  • Supports marketing through an assessment of where a vendor will succeed and future market position, and supports development of messaging to counter key competitors’ successful messaging and positioning

Customer Research

  • Provides a deep understanding of the buyer’s life cycle, pain points, use cases and challenges
  • Enables sales and marketing professionals to craft client-specific messaging
  • Offers demand-side perception and competitor analysis to support appropriate messaging versus competitors
  • Supports outbound messaging and marketing via white papers and vendor spotlights