Benchmark
- Provides financial analysis for positioning firms relative to their peer group and specific competitors
- Connects industry trends to market opportunity, size and growth
- Quantifies the financial traction for vendor business strategies
Market Forecast
- Identifies impact of emerging technologies and buyer trends on specific markets and leading vendors
- Uses TBR’s bottom-up and top-down view of market — while many firms use customer adoption data and trends to build forecasts, TBR’s vendor forecasting and analysis around the impacts of trends on vendors is unique
Market Landscape
- Profiles leading vendors in emerging opportunity areas
- Dissects the business models of leading vendors in fast-changing emerging markets to help understand market trends, market opportunity, vendor strategies and tactics, go-to-market models and delivery model
Vendor Analysis
- Breaks down vendor financial results to reveal financial truth and ROI of business and investment strategies
- Puts vendor performance in the context of market opportunity and competitive environment
- Provides assessment of where a vendor will succeed and future market position
- Supports development of counter strategies to key competitors’ strategies
- Helps you understand strategies and best (or worst) practices behind why key competitors are winning or losing in the current market
Customer Research
- Identifies business opportunity through understanding how customers are making decisions
- Decodes and provides customers’ true perceptions of vendors
