Industry 4.0 will bolster IoT connection growth for global CSPs

Industry 4.0 will contribute to a surge in IoT connection additions between 2022 and 2025

TBR expects Industry 4.0 to drive a renaissance in new, commercially viable use cases for the network between 2022 and 2025, which will spur revenue-generation opportunities for communication service providers (CSPs) that deliver the connectivity layer and value-added services to businesses. Industry 4.0 will bolster IoT connection growth for CSPs as they target large contract wins in areas including transportation, smart cities, smart factories and healthcare, which are expected to integrate a massive number of IoT devices to enhance operations.

Private 5G networks will play a pivotal role in advancing Industry 4.0 as these networks will provide the security and precision needed to support mission-critical workloads such as in manufacturing. The current, widespread availability of mid-band spectrum in EMEA and APAC markets will provide CSPs in those regions a time-to-market advantage in deploying private 5G networks as U.S. operators wait for the regulatory clearance of CBRS and C-Band spectrum over the next several years.

Enterprises will turn to private 5G networks due to their enhanced security and reduced latency

TBR believes private cellular networks will be a predominant initial 5G use case as enterprises will increasingly opt for 5G connectivity due to its ultra-low latency and enhanced security. Manufacturing plants will be an ideal environment for private 5G networks as the ultra-low latency and minimal jitter provided by 5G will enable connected devices such as robots and other manufacturing equipment to more effectively meet production quotas on the assembly line.

TBR’s Telecom IoT Market Landscape, takes a deep dive into the commercial cellular IoT-related initiatives of global stakeholders in the telecom market, including telecom operators, cable operators and vendors that supply the telecom market. The research includes key findings, market size, regional summaries, technology trends, use cases, verticals, operator and vendor positioning and strategies, acquisition and alliance strategies, and opportunities that are specific to the telecom industry.

Total benchmarked security revenue increased 13.7% year-to-year to $13.7B in 1H19

Security growth is in early stages as organizations continue to digitize and increase the amount of information put into the cloud

The security market remains in a state of rapid growth as the rise in the amount of data and the increased likelihood of cyber hacks and threats create high demand for security solutions built to protect enterprises and their customers. With rapid growth comes increased competition and M&A activity as vendors consolidate either to improve offerings or to expand into new geographic markets. As companies continue to execute on digital transformation initiatives, cloud security offerings and other managed security portfolios are being sought to address potential threats.

To stay on top of the latest security threats, vendors are continually improving their portfolios through launches of new products and updates to existing solutions. TBR’s benchmark captures these moves, along with other ongoing industry trends and emerging opportunities. In the 1H19 publication, TBR also looks ahead to future security topics, including emerging areas such as quantum security and commercial IoT security trends.

Acquisitions continue to reshape the security landscape, with nontraditional vendors making a larger splash in 2019

The security industry continues to undergo major consolidation as vendors target select security companies to enhance portfolios or expand security offerings into new segments. This rapid M&A activity has been a trend over the past few years, though companies that do not already specialize in enterprise security have become more involved on the acquisition front in 2019. This trend is illustrated by major announcements such as Broadcom’s plans to purchase Symantec’s enterprise security assets or VMware’s plans to spend almost $5 billion to acquire Carbon Black and Pivotal. HP Inc. even announced plans to acquire endpoint security company Bromium in 2H19, as the company looks to improve the security of its device portfolio.

The exponential growth in enterprise data as companies execute digital transformation strategies leads to a rise in demand for data protection solutions

The rise of data in the workplace is causing data security solutions to become more valuable heading into 2020. The rate of new data generated across a multitude of verticals and industries will continue to grow rapidly as AI and machine learning technologies improve. The need to protect this enterprise data from security hacks will continue to increase, opening additional revenue streams for security companies to capitalize on. IBM, Dell Technologies and Symantec are among the vendors already well positioned with established data protection portfolios. TBR expects vendors to emphasize this segment over the next few years, including through targeted M&A and solution enhancements.

TBR’s Security Benchmark is a semiannual publication that analyzes the enterprise cybersecurity market and provides insights around security revenue breakdowns, go-to-market trends and strategies, resource management investments, industry acquisitions and additional M&A activity. The benchmark covers 25 industry security vendors including IBM, Symantec, Check Point, Cisco and Palo Alto Networks, across eight security segments and three global regions.

Telecom vendor partners and CSP customers have nothing to fear from an IBM-owned Red Hat

TBR perspective

Red Hat emphasized that its culture and approach to product development will not change with its acquisition by IBM. Red Hat underscored that it operates independently and continues to stress an open-source approach to management, application development and the strategic direction of the company. The open-source community, to which Red Hat and its employees are major contributors, will remain the primary influence on Red Hat’s product road map.

This is evident in the company’s open hybrid cloud strategy, whereby Red Hat products support hybrid cloud infrastructure from a host of strategic partners, with Red Hat adhering to a principle of partner agnosticism: No one partner is favored over another. Tellingly, during one executive’s presentation, a slide showcased six large customers that Red Hat supported in their migrations to hybrid cloud infrastructures, and the executive could not name the cloud service provider partner. It did not matter, because Red Hat integrates with them all.

This approach will serve Red Hat well as it continues to penetrate the telecom market. Red Hat’s long-standing open-source principles are finally gaining traction among telecom operators and their suppliers as networks become software-defined and virtualized. Operators are increasingly demanding open and interoperable solutions from their vendor partners, and Red Hat is top of mind in procuring these solutions. Rakuten, which is building the first greenfield, cloud-native, virtualized network, is leveraging Red Hat Enterprise Linux, Red Hat OpenStack Platform and Red Hat Ceph Storage. TBR expects incumbent operators to emulate Rakuten’s procurement and architecture once the concept is proved. 

Red Hat hosted several dozen industry analysts at its Open Innovation Lab and Executive Briefing Center in Boston. Red Hat executives, including its chief marketing and technology officers, delivered insights on Red Hat’s market position and opportunity as the company carefully manages its integration with IBM (NYSE: IBM), which acquired the open-source company in July. Several products were highlighted — namely OpenShift and Ansible Automation Platform — and a Red Hat travel pricing data customer delved into how Red Hat is enabling its IT transformation, all of which drove home the idea that Red Hat encourages, supports and shepherds adoption of open hybrid cloud.

Oracle sheds bright red branding but maintains database narrative and competitor assault at OpenWorld

A rebranded Oracle aims to improve interactions with customers and partners, but not AWS

At Oracle OpenWorld, the similarities between the renovations to the venue and to Oracle’s brand were undeniable. The Moscone Conference Center, which has been home to Oracle’s annual event for years, underwent remodeling to improve traffic flow and implement modernizations that Oracle used to showcase its own updated user flow and look. Underneath these branding and operational changes, much of the core building blocks remained the same, with some expansions and evolutions.

A new Oracle: Rebranding and partnerships

The most obvious updates came in the form of the company’s new Redwood brand identity, which consists of a more diverse color palette, including an updated shade of Oracle Red, as well as customized Oracle font, textures, illustrations and other visual elements. The intent of the design element changes was to portray a more modern, diverse and ultimately repositioned Oracle experience. The key phrase Oracle employees used to summarize this shift was “more human,” with clear acknowledgement of not only the long-standing negative perception around the Oracle customer experience but also the many operational changes being made behind the visual rebrand to support a change in engagement. Core to this shift are the new Oracle mission statement and an even greater focus on customer successes stories to frame Oracle’s new approach. These stories were most evident in the solution keynotes and marketing investments, such as advertisement takeovers on The Wall Street Journal and Forbes websites, among other mediums.

Arguably part of this rebrand, and definitely part of the change in how Oracle is engaging across the customer and partner landscapes, was the emphasis with which Oracle announced deeper engagements with Microsoft (Nasdaq: MSFT), VMware (NYSE: VMW) and the ISV ecosystem as a whole.

  1. Oracle highlighted its June partnership with Microsoft to enable multicloud deployments across both vendors’ cloud services through data-center-specific direct connections. This service was originally made available in Virginia, and availability in London was announced at the conference. The pair intends to further extend these capabilities to U.S. government regions in the Western U.S. as well as in Asia and other European regions in the future. As Oracle workloads had been certified to run on Microsoft Azure in 2014, this expansion enables customers to leverage Azure services while utilizing Oracle’s Autonomous Database. The companies also announced integrations between Microsoft Teams and the new Oracle Digital Assistant, which was developed to support user interaction with business systems that use different language than what is typical for consumer assistants.
  • Additionally, Oracle announced it has partnered with VMware to bring VMware Cloud Foundation to Oracle Cloud Infrastructure (OCI), similar to VMware’s partnerships with Amazon Web Services (AWS; Nasdaq: AMZN) and Microsoft Azure, enabling customers to run VMware-based workloads on its bare metal instances. Oracle CTO and Chief Executive Larry Ellison argued the company’s alliance with VMware will enable a truer “lift and shift” of VMware-based workloads from on-premises to OCI with “virtually no change” when the solution becomes available in 4Q19 due to its configuration of bare metal services. The pair also announced unified support for workloads running VMware and Oracle technology together.
  • To better support the ISV ecosystem, Oracle announced the immediate availability of unified billing on the Oracle Cloud Marketplace. This addition of a “paid listing” classification goes beyond free listings and Bring Your Own License (BYOL) listings, where the OCI resources were paid separately from free or licensed software, enabling customers to pay for third-party solutions in per-hour increments and using Oracle universal credits. Beyond simplifying customer solutions purchasing, OCI deployment and complete workload billing, enabling the use of Oracle’s universal credits to pay for third-party software positions Oracle’s sales efforts and quotas to support the growing ISV ecosystem.

Additionally, Oracle and Deloitte announced a new alliance at the conference by launching ELEVATE. The alliance will work to execute the goals of Oracle’s consulting business to automate cloud migrations to Oracle Autonomous Databases and OCI through Oracle Soar, Destination PaaS and IaaS. By leveraging Deloitte’s professional services organization and its cloud discovery and automation platform, Oracle will expedite and smooth migrations to protect, and presumably expand, its existing customer base as customers migrate more critical enterprise workloads to cloud environments.

Family and friends: PwC makes Analyst Day in India all about the clients and their stories

8 clients with 8 stories and plenty of common themes

Setting the tone for the day, India Advisory Leader, Deepankar Sanwalka explained that the event would be about discussion and about clients and the work PwC is doing with them, with four successive breakout sessions in the morning and four more in the afternoon. The clients — almost all India-based companies or government agencies — spanned the industry spectrum from pharmaceutical to software to manufacturing to municipal authorities. In addition to the common themes that emerged across the day, described below, TBR noted that every client had prepared for the standard analyst question, “Why did you choose PwC?” Notably, half of the clients used a competitive process to select PwC as a vendor, a high percentage in TBR’s experience. Clients said they worked with PwC because the firm:

  • Shared the client’s cultural value for trust and commitment to strict adherence to compliance, even across global operations
  • Understood the client’s customer. Beyond understanding clients’ business, operations and industry, along with the specifics of the India market, one client said PwC demonstrated a deep understanding of the client’s specific target audience and the personas shopping for this client’s specific product. As part of the engagement, and an element the client said was critical to its success, PwC colocated with the client a core team made up of more than 60% strategy, design and marketing consultants, with the remaining professionals handling technology.
  • Possessed “skills, scale and speed.” While other clients cited the first two as PwC strengths, this client explained that “speed” referred to PwC’s ability to keep pace with the client’s accustomed pace of innovation, experimentation, adoption and change.
  • Understood the client’s business with such depth and clarity that PwC could recommend what SAP customizations the client did not need. In TBR’s experience, every consultancy professes to know its clients well. In this case, the client explicitly understood that the long-term benefits from a massive SAP upgrade depended on minimal customizations in order to facilitate easier maintenance and upgrades. Surprisingly, the client went further in saying PwC was able to force the issue around standardizations by making compelling arguments that the client’s needs did not justify the diminished long-term value of customizations — compelling because PwC so fully understood the client’s business.

Also notable was the very presence of eight clients telling their stories — impressive for a one-day analyst event. TBR observed many of the clients attended breakout sessions with other clients, likely providing the firm with further opportunities to increase its footprint. Finally, the clients all told compelling stories, perhaps because the event was adamantly free of PowerPoint presentations (zero slides in 8 hours). Without slides as a crutch, clients (and PwC professionals and analysts) more easily adapted to the friends-and-family feel of the entire event.

With an atmosphere designed for relaxing and sharing stories, PwC’s Analyst Day in India captured the firm’s current position as a global consultancy with intense local client relationships, a well-defined set of offerings across the entire digital transformation landscape, and a solid, sustained, evolutionary framework in BXT (Business-eXperience-Technology). PwC gathered roughly 30 analysts, from Europe, Asia, India, and one from the U.S., for a dinner and then a day of client stories, PwC briefings and informal discussions in the firm’s Gurgaon Experience Center (EC), which was configured for the event to resemble a house, complete with a living room, dining room, garden, play room and kitchen (plus a library, but how many houses today have libraries?). The playful design of this ‘house’ idea was more than just design alone, with a real emphasis on PwC inviting clients and analysts in for the day to discuss, exchange and spend time together, much as one would do at home with friends and family. Over the course of the day, TBR met with PwC clients from across India and with the firm’s global leaders for Clients and Markets and Technology Consulting, as well as PwC partners and professionals responsible for client accounts in India, Japan and the Middle East.

Trusted facilitator: Atos discusses its place in the blockchain ecosystem

Atos’ global lead for blockchain, Klaus Ottradovetz, confirmed TBR’s assessment that as many companies move beyond evaluation and proof of concept to implementation of blockchain solutions, the broader IT ecosystem will see the benefits and acceleration of a networking effect. If IoT marries analytics to connectivity, blockchain binds transactional partners in an ever-increasing series of interwoven networks. Within those blockchain ecosystems, collaborative models with multiple stakeholders sharing costs and benefits provide the backbone for new value-generating services based on the advantages delivered by blockchain. To illustrate his point, Ottradovetz described a crop insurance solution (which recently won the Technology Excellence in Blockchain award at NASSCOM) as an ideal use case for blockchain, in which the various stakeholders, including insurers, reinsurers, farmers and content providers would all benefit. The solution uses smart contract functionality and mobile payment to create a cost-effective and fully automated claim settlement process, which also strengthens the trust between the two entities. Insurance companies can use the application to collate weather data through satellites and measure weather conditions (e.g., rainfall, drought), which are then used to compensate farmers for crop losses.

Atos adds value to blockchains by working with all stakeholders   

Ottradovetz noted, and TBR agrees, that our report did not include many details on Atos’ blockchain practice, which resides with the Business and Platform Solutions division and leads industry-specialized go-to-market activities and service delivery around consulting, integrating and operating blockchains. Atos taps into the Infrastructure and Data Management division for hosting and running nodes in blockchain networks and also integrates offerings from its Big Data and Cybersecurity division, such as cybersecurity services and IP-based products like the Evidian Identity and Access Management software suite and the Trustway Hardware Security Module. Ottradovetz said Atos has focused on working with its existing clients, including in the government sector, and that Atos acts as a “services provider” and is “not in a position of taking value from others within the blockchain ecosystem, not taking value out of the product chain.” In a characterization that TBR believes accurately describes Atos’ market position, Ottradovetz said the company serves as a “trusted” functionary, “the independent advisor to each stakeholder…we help [clients] build a cooperative blockchain.”

Quantum.Tech: Brilliant minds collaborate on current tech challenges while also separating hype from reality

The variety of organizations involved in quantum computing demonstrates the vast reach this technology will have once commercialized at scale

At Quantum.Tech, attendees heard from a diverse group of speakers from established companies directly involved in the quantum computing space, such as IBM (NYSE: IBM) and Microsoft (Nasdaq: MSFT), as well as startups, such as Zapata Computing and IQM Quantum Computers. In addition to encouraging great minds to work together, Quantum.Tech did an excellent job of demonstrating the sheer magnitude of reach that quantum technologies will have once unleashed. There were speakers from multiple government agencies, both within and outside of the U.S., as well as from healthcare, banking, venture capital, telecom and security companies. These organizations have a vast reach and are also just a small representation of the sheer volume of industries quantum technologies will impact. Time and time again, these speakers noted that the commercialization of a fault-tolerant quantum computer is expected to be achieved within the next 10 years, indicating that economic advantage is on our doorstep and that large-scale quantum adoption is just around the corner.

Quantum sensing will change human activity and has changed centuries-old standards definitions

Atomic clocks, quantum sensors and lidar (light detection and ranging) were several of the small-scale quantum technologies discussed, in addition to the general-purpose quantum computing, networking and security aspects of mainstream computing use cases. Quantum-enabled lidar appears reminiscent of early radar technology first brought to market during World War II and the great-great-grandparent to current GPS technology. Quantum-enabled lidar will be adopted traditionally, being put to use for military applications first, then moving to commercial aircraft and ultimately over to automobiles, drones and other modes of human transportation.

During a discussion at Quantum.Tech, RSK, a civil engineering firm in the U.K., indicated it already uses quantum sensing technology for site assessments. These mid-six-figure devices pay for themselves in six months to a year, and in at least one situation, the $10,000 to $15,000 fee for service enabled the client to gain information that previously would have entailed risking $5 million for a project to uncover. Later in the talk, the device was also shown being towed behind an automobile mapping the ground below the road. In this fashion, municipalities can pinpoint areas where water or sewer lines are leaking, for example.

Quantum.Tech spanned two days with three discrete presentation tracks for over 400 attendees. There was a smattering of references to existing commercial products amid discussions about persistent challenges being researched around the globe. Academics, government agencies, technology companies, venture capitalists (VCs) and enterprise businesses had their turns to discuss the challenges and anticipated benefits of quantum computing. The general tenor of the event was one of tempered optimism. Advancements continue, challenges persist, and the pace of scientific breakthroughs can be uneven. Concerns were expressed about over-hyping the technology while working on real scientific obstacles taking months, if not years, to solve. Hyping the expected pace of discovery could trigger a “quantum winter,” with VCs pulling back necessary funding for long-term developments as hype leads to unrealistic expectations of rapidly tangible results.

Canonical doubles down on multicloud in defense of its strategic position against Red Hat and VMware

TBR perspective

At Canonical’s 2019 Analyst Day, the company displayed a compelling business model and a clear road map toward achieving its desired business outcomes. However, TBR believes the long strategic strides Canonical has taken over the past year have only propelled the company so far due to the increasingly competitive field that Red Hat and VMware (NYSE: VMware) are creating. It has been just over two months since IBM (NYSE: IBM) completed its purchase of Red Hat, so it was not a surprise that Canonical emphasized the competitive landscape IBM has shifted with its $34 billion purchase. Even less surprising was Canonical’s dive into specific areas, including public cloud and data center, where it expects to sidestep its two biggest competitors, Red Hat and VMware, both of which Canonical is also most often compared to within the market.  

Navigating a competitive landscape

While Canonical boasts that its multicloud strategy is unique, the vendor’s approach to multicloud aligns with that of major public cloud providers as Canonical aims to run Kubernetes on its Linux-based operating system (OS), Ubuntu, to solidify its place at the interoperability layer. In his opening remarks, Shuttleworth alluded to the fact that open infrastructure is just beginning and that the pending explosion of open source will occur at the applications layer; on top of that, Canonical claims PaaS will not account for more than 10% of applications. TBR believes Shuttleworth’s comments take direct aim at VMware Cloud Foundry and the fact that VMware does not own any applications. However, while Canonical boasts that its approach goes beyond infrastructure with its Linux app store, VMware is close behind given its recent acquisition of Bitnami, which specializes in application packaging, supporting VMware’s application ecosystem strategy.

As one of the few remaining OpenStack providers, Canonical has positioned its proprietary OpenStack offering, BootStack, to still be very much part of the company’s value proposition while other vendors like IBM, Rackspace and Mirantis are de-emphasizing the technology. As part of its private cloud strategy, Canonical maintains support for OpenStack private clouds on Ubuntu, whereas in public cloud Canonical places Ubuntu on the platforms of partners, such as Amazon Web Services (AWS; Nasdaq: AMZN), Microsoft (Nasdaq: MSFT), Google (Nasdaq: GOOGL), Oracle (NYSE: ORCL), Rackspace and IBM. TBR expects IBM will shift its current Ubuntu-based workloads to Red Hat Enterprise Linux (RHEL) now that its purchase of Red Hat is finalized, resulting in the loss of business for Canonical. Presentation materials also highlighted opportunity around fully managed infrastructure services. TBR notes the managed services opportunity around OpenStack was far more prominent 10 years ago, whereas now the opportunity is around creating a managed services portfolio that emphasizes higher-complexity workloads as well as IoT. Canonical noted it is not attempting to build a managed services empire, yet further development in this area presents an uphill battle for the company, especially as IaaS leaders AWS, Microsoft and Google make it easier for enterprises to navigate the challenges of a hybrid environment, which in many cases OpenStack cannot serve.

At Canonical’s 2019 Analyst Day, CEO Mark Shuttleworth and other company executives got together with industry analysts to highlight the company’s revamped business strategy, one that emphasizes four competitive battlegrounds including public cloud, data center, edge cluster and IoT. The event featured presentations from Shuttleworth, Finance Director Seb Butter and VP of Public Cloud Christian Reis, among others. The event also incorporated presentations from key partners, including from Atos VP of Cloud Engineering Bob Seddigh and BT Group Chief Architect Neil McRae.

EY’s Managed Services: A co-sourcing partner for value creation

EY’s approach to managed services is a boardroom rather than operational discussion  

While the nuances around the definition of managed services vary across vendors and buyers, the common theme of supporting organizational functions resonates with all. As a result, there is a fair amount of confusion and sometimes little-to-no differentiation among suppliers that are simply trying to expand client mindshare. While the advent of AI, cognitive and similar technologies, along with the firm’s desire to participate in the “as a Service” space, has fueled EY’s efforts to build its information systems management capabilities, the firm’s position in the managed services space is largely determined by its role as a trusted tax partner. While buyers have engaged with EY for years around its tax expertise, outsourcing and/or in some cases co-sourcing, tax technology and tax operations are somewhat newer areas of opportunity for the firm. Delivered through EY’s Tax and Finance Operate framework, the firm’s relationship with the CFO buyer allows it to capture strategic tax activities typically managed by in-house tax professionals including financial crime, tax policy administration and cyber, among others.

EY has seen its fair share of success in the space, most recently signing a long-term managed services agreement with Nokia (NYSE: NOK), which followed a similar deal with a global insurance provider back in 2018 for managing tax and compliance. As part of the Nokia deal, EY will provide tax, finance, data and technology managed services supporting the mobile provider across 127 countries, leveraging EY Global Tax Platform and global delivery centers.

Adding technology to a business framework, as EY did with the inclusion of Microsoft Azure in the EY Global Tax Platform, and platformizing micro-processes to support corporate applications, including corporate income tax, provisioning and value-added tax, is one way EY’s Managed Services practice is trying to bridge the gap between tax services and IT, which can then drive other opportunities, including in advisory services. As digital permeates all services and the regulatory environment across the globe continues to evolve, EY’s investments position it to carve a niche applicable to its strengths rather than building one inorganically, similar to rivals that have been investing heavily in areas such as marketing operations to better appeal to the CMO buyer.

HPE’s CMS unit reemerges as a software-centric contender in the new network architecture

TBR perspective  

TBR believes HPE’s CMS unit has the potential to become a significant disruptor in the telecom space. CMS, which had been marginalized in prior years while Hewlett Packard Co. split into HP Inc. and HPE and as HPE executed divestitures, restructurings and developed a new strategy, has received new life after obtaining corporate sponsorship from HPE’s relatively new CEO, Antonio Neri, and CFO, Tarek Robbiati, who was formerly the CFO at Sprint (NYSE: S). CMS leadership reports directly to Robbiati. With the C-Suite and board of directors providing corporate support, the telecom vertical will become a key growth pillar for HPE going forward, given the technology transformation and business model transformation that is being prompted by 5G, edge computing, AI and automation. 

The CMS unit represents only a small percentage of HPE’s total revenue, but the unit is a key gateway into emerging opportunities that are impacting the telecom vertical. CMS is reestablishing itself in the market as a growth engine for HPE corporate and is receiving the funding and support required to drive its portfolio, particularly in the management and orchestration (MANO), 5G core, and digital identity spaces. TBR believes CMS is positioned to be a key vendor in the new network architecture, which will be microservices-based, cloud-native and distributed.

CMS faces some notable hurdles, including the negative perception of its capabilities that followed the bad press it received as a supplier and the prime systems integrator for Telefonica’s (NYSE: TEF) software-defined transformation initiative back in 2015. The company was eventually replaced by several other suppliers. TBR believes the lingering effects of this situation have hindered CMS’ growth over the past few years, but notes that CMS has put the incident in its rearview mirror and is making significant headway moving forward.

CMS’ mindshare and credibility are moving in a positive direction, and the unit is gaining significant traction in CSP accounts, particularly for its Service Orchestrator and NFV Director MANO offerings. CMS has an impressive roster of CSP customers and has played a behind-the-scenes role in several significant network transformation projects, including SK Telecom (NYSE: SKM) and Vodafone (Nasdaq: VOD). These reference wins will be critical to positioning HPE as a contender in new RFPs, particularly in disruptive areas such as MANO and 5G core.

CMS is challenged by OSS domain incumbents like Amdocs (Nasdaq: DOX) and Ericsson (Nasdaq: ERIC), which CSPs will be reluctant to move on from due to possible migration and integration issues. This hesitancy could also prohibit the majority of CSPs from altering their procurement models to adopt more modular solutions, as webscales have done. CMS’ portfolio is increasingly aligned to this trend. The most difficult challenge may be delivering on helping CSPs become more than the connectivity provider or “dumb pipe” in a 5G world. Vendors will be jockeying to deliver this dream, but HPE may be better served focusing on providing the solutions that will enable CSPs to run the most efficient, cost-effective networks possible.

HPE (NYSE: HPE) hosted its first ever North America Communications and Media Solutions (CMS) Analyst Summit in Boston, bringing along top leadership from the company’s CMS business, who delved into CMS’ strategy and portfolio as well as key customer wins and success stories. Following executive presentations, which were interactive in nature, with industry analysts able to pose questions to presenters, analysts received one-on-one time with CMS VP and General Manager Phil Mottram, CMS Chief Technology Officer Jeff Edlund, CMS VP of R&D and Delivery Mark Colaluca, and CMS VP of Product Strategy and Lifecycle Management Domenico Convertino.

With CMS recently emerging from the shadows of HPE’s Pointnext business and retooling its portfolio to align with demand from communications service providers (CSPs), executives were upbeat about CMS’ ability to take market share and compete with highly entrenched incumbent vendors and startups alike.