Entries by Elitsa Bakalova, Senior Analyst

Capgemini aims for growth in digital marketing services

Building regional capabilities through acquisitions to disrupt the APAC market In TBR’s most recent Digital Transformation: Digital Marketing Services Benchmark, my colleague Boz Hristov examined trends across different regions and wrote, “While regional nuances … compel vendors to build local resources to ensure they can tailor culturally aligned campaigns, the evolving nature of the DMS […]

Atos future-proofs compute ahead of Great Acceleration

As the world awaits the scientific discoveries needed to bring quantum processors to commercial applicability, Atos’ BullSequana XH3000 allows for ecosystem participation within the compute platform itself and future-proofs any early buyer investments. In its Feb. 16 official announcement of the XH3000 supercomputer, for which TBR was provided pre-briefing access, Atos claims the product will […]

Deep dive: Management consulting and analytics services leading trends in 2021

Join Practice Manager and Principal Analyst Patrick Heffernan, Principal Analyst Boz Hristov, Senior Analyst Elitsa Bakalova and Senior Analyst Kelly Lesiczka Thursday, Feb. 24, 2022, at 1 p.m. EST/10 a.m. PST for an in-depth analysis of leading trends in the IT services industry, such as vendor performance across regions, service lines and select verticals and […]

Understanding industry needs and accelerating tech adoption: How IT services vendors are growing in financial services

Financial services benefited from emerging technologies over the past decade, creating a highly lucrative and exceedingly competitive market for IT services While historically, financial services has been ahead of other industries in digital technology adoption, the COVID-19 pandemic accelerated technology-enabled transformations as IT services vendors and consultancies sought to address the needs of financial services […]

Understanding industry needs and accelerating tech adoption: How IT services vendors are growing in financial services

Key insights The COVID-19 pandemic accelerated technology-enabled transformations as IT services vendors helped financial services clients interact with customers and conduct business transactions through digital channels. Financial services clients need to become agile, enhance their customers’ experiences, and modernize their information and communication technologies environments. Capturing market share requires a fundamental understanding of financial institutions’ […]

2022 Predictions: IT Services, Management Consulting, Federal IT Services and Global Delivery

Join Practice Manager and Principal Analyst Patrick Heffernan, Principal Analyst Boz Hristov, Senior Analyst John Caucis, Senior Analyst Elitsa Bakalova and Senior Analyst Kelly Lesiczka for an in-depth look at TBR’s predictions for the IT services market, including management consulting, federal IT services and global service delivery, in 2022 as well as trends they expect […]

Top 3 Predictions for IT Services in 2022

Sustainability — in talent, decarbonization and emerging tech — becomes the watchword for IT services Services is still people, even as compelling new forces like ESG and emerging technologies challenge IT services vendors Even with a rush of emerging technologies and responses to the pandemic at the forefront of IT services vendors’ strategies and client success […]

Big Blue and big government: Enhancing security and co-innovation operations improves IBM’s chances in the U.S. public sector

IBM is strengthening public sector resources in the U.S. to capture modernization opportunities While the public sector accounts for less than 10% of IBM’s revenue, in TBR’s estimates, IBM is expanding resources in the U.S. to ramp up activities. IBM developed its delivery capabilities for the U.S. federal sector by establishing the IBM Center for […]