Customer Adoption and Behavior

Company investments in research, development, testing and marketing are enormous expenses required to stay relevant in any technology segment, but allocating time and resources on a misaligned product can be unproductive, if not disastrous. IT decision makers have adoption patterns, and Technology Business Research has proprietary models that create a portrait of where customers are investing today, where they will invest, their adoption maturity and barriers to adoption, how they will select qualified vendors and other key demographics. Our Customer Adoption programs provide a unique insight so that companies can predict customer buying behavior, which enables our clients to make the best investment decisions.