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Below is TBR’s commentary on the AppNexus-WPP agreement. Please feel free to use this content with TBR and analyst attributions. Contact Seth Ulinski at (603) 929-1166 or seth.ulinski@tbri.com for additional commentary. As digital ad industry executives will attest, AppNexus has been an interesting animal to categorize through an ad tech lens. While the company’s DNA is rooted in real-time bidding infrastructure, it has served buyers (e.g., advertisers) and sellers (e.g., publi … Read more »

Michael Sullivan-Trainor

When it comes to revenue from cloud services, global carriers are in the rare position of starting small and growing fast. Accustomed to dominating national and regional markets for telecom services, carriers find themselves well behind the revenue volume of the largest cloud service providers such as Amazon and Google. Carrier’s cloud revenues are only a small percentage of their business services, which is where they focus most of their cloud efforts. … Read more »