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Ramping up investments to become more competitive helped decelerate revenue declines, but pressured services margins

Leveraging its vertical-oriented approach to building out its emerging technologies for cloud, Internet of Things (IoT) and analytics helped Fujitsu decelerate its services revenue declines and position for growth in FY2017. Fujitsu Services reported revenue in local currency of ¥778.7 billion ($6.85 billion), down 1.7% year-to-year (down … Read more »

Seth Ulinski

Advertisers increasingly use data to plan, activate and optimize campaigns in the $210 billion digital ad industry. Chief marketing officers (CMOs) and agencies tasked with omnichannel campaign orchestration are challenged by a fragmented media landscape and multidevice consumer behavior. The latter highlights the value of identifying and mapping consumer devices properly: “If an ID graph isn't working well, targeting and measurement are broken,” stated Robin Opie, vice … Read more »