With technology a given, cultural readiness differentiates Egypt IT sector

In a recurring point of discussion, CrossWorkers CEO Hans Henrik Groth described Egyptian technology professionals as creating an atmosphere of high “cultural readiness” for working with Europe-based clients, partly because Egyptians travel frequently to Europe for business and Europeans travel frequently to Egypt for tourism. The cross-cultural experiences have provided many Cairene software developers with a useful level of cultural understanding for European clients and have made working for Europe-based companies attractive, given the likelihood of travel to the continent as part of the job. As an example of cultural readiness, Groth contrasted different ways of handling client concerns regarding the European Union’s General Data Protection Regulation (GDPR). In his experience, IT professionals with little cultural context will see GDPR as an obstacle to be circumvented or a set of checklists to be papered over. More attuned professionals understand the European mindset around GDPR and the (general) willingness to adhere to the standards and demonstrate compliance. Overall, Groth cautioned that the technology requirements of providing managed services from an offshore location could be easily met in most situations. The challenges arose with making a cultural match between the lead software engineers and their European clients.

During our discussion with Groth, TBR asked about three aspects of doing business in Egypt: government, IT and physical infrastructure. On the first, Groth noted the gaps and delays between political decisions and practical impacts, but added that the talent pool in Egypt and the country’s current political and economic climate did not necessitate a heavier role from the government overall. On IT, he lamented the high cost of internet service in Cairo, explaining that CrossWorkers needs two means of connectivity — airborne and traditional cable — to ensure constant communications. Even the best fiberoptic cables, as Groth noted, could be undone by someone with a shovel. For an offshore IT services vendor, high internet costs and unreliability would be constant concerns. Lastly, regarding the physical challenges of working in a city as large and densely populated as Cairo, Groth acknowledged traffic presented a constant source of pain and commented on the three-hour drive — on a good day — from Cairo’s airport to the Information Technology Industry Development Agency (ITIDA), located west of the city. To combat this problem, Groth located CrossWorkers’ offices closer to the airport, allowing clients from Europe to see the facilities and meet the talent without enduring too much of Cairo’s traffic. Groth’s depiction of Cairo’s infrastructure confirmed many of TBR’s previous discussions and assessments and pointed to potential areas for immediate improvements, which could accelerate IT services offshoring growth in the country.

After reading TBR’s assessment of Egypt as an offshore IT services hub, Hans Henrik Groth, CEO of CrossWorkers, contacted TBR to provide additional insights and commentary about Cairo’s IT services environment, highlighting the differences between Cairo and other cities Groth has worked, including Islamabad, Pakistan, and various locations in eastern Europe. This special report reflects the hour-long discussion and TBR’s analysis, including from our Spring 2020 Global Delivery Benchmark.

Putting people first, so they can put the customer first

In the early weeks of the pandemic, Fujitsu’s global delivery centers quickly shifted to all-remote work environments, transitioning in waves as COVID-19 lockdowns moved from Asia to Europe and the Americas. Fujitsu’s leaders and on-the-ground managers passed along lessons learned in Japan, China, the Philippines and elsewhere in Asia to colleagues facing imminent transitions. Perhaps surprising even Fujitsu’s leadership, some of the later transitions happened in less than 48 hours. In Poland, for example, the entire delivery center adopted all-remote work arrangements over a single weekend as the news coverage of COVID-19 shifted opinions and raised concerns about being in close proximity to coworkers in an office. Fujitsu experienced similarly rapid transitions at other facilities, including global delivery centers in Portugal and India. According to Fujitsu’s global delivery leadership, the transitions had no impact on Fujitsu’s delivery or customer satisfaction: “The SLAs [service-level agreements] hardly twitched.”

In TBR’s view, Fujitsu’s emphasis on its own people — ensuring safety, providing assurances around employment and meeting technology demands — likely had a positive ripple effect on the way employees delivered to Fujitsu’s clients. Fujitsu’s leaders noted the company’s commitment to “focus on people, and enable those people to focus on customers,” underscoring Fujitsu’s overall approach of putting its own people first. One example Fujitsu’s global delivery leaders shared with TBR centered on the company’s travel and visitor policies. Early changes reflected a slowdown in travel, but “not a strangulation.” Fujitsu’s employees believed they were still empowered to deliver to clients, traveling for work as necessary, but cognizant of coming changes and able to include their own feedback on company policies.

As February ended and the virus’s global sweep became apparent, Fujitsu employees were prepared for a shift from limiting travel to limiting visitors to office locations, primarily to provide employees with additional safety and protection from COVID-19 exposure. Another example centered on employee communication and support to ensure well-being. Fujitsu holds ongoing check-ins with employees through coffee sessions and distributed surveys to keep everyone connected and engaged, confirming the employees responded positively to the company’s approach to COVID-19. Fujitsu executives noted to TBR that over 80% of employees felt positive about the approach and execution of its COVID response. The meetings recognized employee needs beyond workload constraints, taking personal COVID-19 challenges in consideration. Overall, TBR believes Fujitsu’s global delivery leadership made a critical decision to focus on employees first, which eased the challenges related to moving to all-remote working through Fujitsu’s additional protection for employees’ well-being as well as protection for their families from COVID-19. Further, by coordinating across countries and regions so that successful strategies could be repeated and mistakes could be avoided, Fujitsu made it possible to sustain customer satisfaction and consistent services delivery.

In a wide-ranging discussion with Fujitsu’s global delivery leaders, including Head of Global Delivery Tim White, Head of Global COVID-19 Response and Chief Information Security Officer Clive Tillotson, and Specialist Marketing Manager Charlie Ayling, TBR analysts heard about the company’s immediate responses to the COVID-19 pandemic, ongoing operations and expectations for the post-pandemic world. This special report includes some highlights from the discussion. Additional information will be included in TBR’s quarterly analysis of Fujitsu Services.