Cloud vendors will use predictable strategies for unprecedented times in 2023
Free webinar: Learn why both big and small vendors will get bigger and the ways hyperscalers will invest in PaaS and infringe on partners
Entries by TBR
Top 3 Predictions for Devices (PCs) in 2023
Following the pandemic-related surge in PC sales and AUR, TBR predicts vendor revenue and margins will be lower in 2023.
How to use objective data metrics to benchmark your alliance performance
Free webinar: Learn how to benchmark your alliance performance based on the type of ecosystem participant (hyperscaler, SI, ISV and more)
Digital transformation cannot escape tech despite vendors’ evolving value propositions
Complexities in developing and managing digital transformation (DT) have fueled tremendous opportunity for vendors across IT and services over the past five to seven years.
Changing the norm: Consultancies reimagine portfolios and talent composition
Consultancies must balance talent composition around technology and consulting to support the shift in business models to better retain clients and deliver on emerging needs brought out from digital adoption
IT infrastructure vendors balance demand hurdles and portfolio strategy in 2022
Despite demand hurdles, IT infrastructure vendors continue to invest in expanding their portfolios to capture greater wallet share from customers and create more diversified revenue streams
How has economic uncertainty impacted the cloud applications market in 2022?
Cloud applications vendors are pursing growth amid mounting economic uncertainty ranging from inflation challenges to geopolitical concerns — headwinds that are set to linger well into 2023
Pure plays are disrupting the original cloud disruptors
Free webinar: Learn who the most notable pure play disruptors are and each vendor’s impact in their respective markets
Cloud partnerships prove even more important than expected in 2022
The current macroeconomic uncertainty makes cloud partnerships an even more important factor in cloud growth heading into 2023
Native PaaS services delivered via hybrid architectures shape the cloud market in 2022
Throughout 2022 cloud service providers continue to recognize that PaaS services are only as effective as the architecture they run on
