Entries by TBR

Digital Transformation Outlook: Strategy Rebound, GenAI Impact and Ecosystems Importance in 2025

Learn why strategy consulting will rebound in 2025, and which consultancies will benefit; how GenAI-enabled solutions will upend organizational structures and business models for IT services and consultancies, even as enterprise adoption of GenAI slows; and how the emergence of ecosystem intelligence as a strategic priority will impact IT services companies, consultancies and technology alliance partners

Cloud Market 2025: How GenAI Will Shape the Future

Learn how GenAI will offset some of the slowdown in cloud revenue growth; how Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS; and how SaaS vendors will monetize GenAI in 2025

Navigating GenAI: Insights, Strategies and Opportunities for 2025

Learn how GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models; how tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem; and which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption

Monetizing GenAI: Cloud Vendors’ Investment Strategies and 2025 Outlook

In this TBR Insights Live session, TBR’s Cloud team gives a deep dive on AI’s impact on the cloud industry and highlights key findings from TBR’s newest cloud research report, AI & GenAI Model Provider Market Landscape, including examples of technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025.