How Are IT Infrastructure Vendors Helping Customers Navigate Uncertain Economic Conditions?

IT infrastructure vendors are enduring the headwinds of server and storage markets reaching a new normal after nearly two years of record sales and profitability is replaced by more conservative customer demand. At the same time, IT organizations are adapting to post-pandemic ways of working and adjusting their strategies.


Watch on demand: IT Infrastructure Strategy and Purchasing Trends in a Post-pandemic Era

Automation of management tasks has risen in priority as IT organizations seek to shift the balance from tactical to strategic actions​

Operational challenges stand in the way of transformational initiatives

Despite some economic uncertainty impacting budgeting, according to TBR’s 2Q23 IT Infrastructure Strategy Customer Research, the top priorities for IT organizations in 2023 remain relatively unchanged from 2022: improving security and improving the reliability of IT systems. These priorities take precedence over other strategic initiatives, including cloud transformation and application modernization. Automation of time-consuming IT tasks has risen to be the third most common IT priority, as organizations seek solutions to free up valuable time for more strategic initiatives.​

Macro challenges shift

In the aftermath of the pandemic, IT infrastructure buyers are reporting fewer concerns with component and hardware shortages. On the other hand, obtaining IT funds has increased slightly as a relative challenge in 2023 compared to 2022, signaling some respondents’ concerns over the impact of economic conditions on budgets. TBR’s survey data suggests IT infrastructure budgets are more likely to be flat than to face substantial declines.​

Interested in learning more?

Watch Principal Analyst Angela Lambert and Analyst Jacob Fong in this 30-minute in-depth discussion and Q&A on IT infrastructure strategy and purchasing trends unearthed in TBR’s latest Infrastructure Strategy Customer Research report, which surveys 300 IT infrastructure purchase decision makers based in North America.


In this TBR Insights Live session, you’ll learn:

  • How IT infrastructure buyers are adapting to the post-pandemic era
  • The top priorities influencing IT infrastructure investments today
  • Strategies for IT infrastructure deployment over the next two years