After rapid pandemic-related growth, the PC market will shrink in 2023

Following the pandemic-related surge in PCs, demand has slackened, supplies are plentiful and margins are down. But what will the market see in 2023?

 

Join Principal Analyst Ezra Gottheil, Analyst Ben Carbonneau and Research Analyst Alek Maxfield Thursday, Jan. 26, 2023, at 1 p.m. EST/10 a.m. PST for an in-depth, exclusive review of the Top 3 Predictions for Devices in 2023, part of TBR’s 2023 Predictions series.

 

In this FREE webinar you’ll learn:

  • How PC companies are preparing for a slower, more price-competitive market
  • How the role and perception of PCs have changed
  • What changes to expect in PCs in 2023 and beyond

 

 

 

Predictions is an annual TBR series examining market trends and business changes in key markets. 2023 covered segments include cloud & software, devices, digital transformation, IT infrastructure, professional services, federal IT services, and telecom.

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Cloud vendors will use predictable strategies for unprecedented times in 2023

2023 will mark the first time the mature cloud market is tested. While cloud served as an alternative IT cost-savings measure in the wake of the 2008 financial crisis, it is no longer an insignificant portion of the average customer’s IT budget.

 

Join Principal Analyst & Practice Manager Allan Krans, Senior Analyst Evan Woollacott and Senior Analyst Catie Merrill Thursday, Jan. 12, 2023, at 1 p.m. EST/10 a.m. PST for an in-depth, exclusive review of the Top 5 Predictions for Cloud & Software in 2023, part of TBR’s 2023 Predictions series. This discussion will span the entire cloud market, including IaaS, PaaS and SaaS, as well as all elements of the strategies we expect to see as cloud vendors navigate an unprecedented competitive environment.

 

In this FREE webinar you’ll learn:

  • How cost will come back in vogue
  • Why both big and small vendors will get bigger
  • The reason we believe all growth in the cloud market will come through partnerships
  • The ways hyperscalers will invest in PaaS and infringe on partners
  • Why SaaS vendors will pursue solution upsell and cross-sell tactics to weather economic pressures

 

 

 

Predictions is an annual TBR series examining market trends and business changes in key markets. 2023 covered segments include cloud & software, devices, digital transformation, IT infrastructure, professional services, federal IT services, and telecom.

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

How to use objective data metrics to benchmark your alliance performance

 

Benchmarking alliance performance in the technology sector requires disruption. Legacy partner program metrics are misaligned to the way end customers seek to procure technology solutions. The most influential technology players — namely, Amazon Web Services, Microsoft and Google — expect their ecosystem partners to transform away from legacy mindsets.

 

Further disruption stems from multiparty alliances where current benchmark metrics lean toward the sponsoring alliance partner rather than toward the ecosystem or the end customer. Past alliance management strategies and metrics simply will not work today.

 

TBR partner The Association of Strategic Alliance Professionals asked us to speak on this topic exclusively for its 1000s of members as part of the ASAP Webinar Series. Now, we’re extending the invitation to TBR’s community, with the bonus of a live Q&A with TBR’s strategic alliances experts, Practice Manager & Principal Analyst Patrick M. Heffernan and Principal Analyst Bozhidar Hristov.

 

In this FREE webinar you’ll learn:

  • Objective data each type of ecosystem participant — platform vendor, hyperscaler, systems integrator, large enterprise software vendor and small independent software vendor — should benchmark
  • Objective data metrics emerging to monitor ecosystem performance
  • How these measurements, in the form of contractual commitments, need to be simplified to suit the ecosystem rather than the participant’s operating model

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Pure plays are disrupting the original cloud disruptors

 

Friction exists between large, established providers and pure plays looking to expand their businesses in nearly every niche of the cloud space. While much of TBR’s coverage focuses on those established players, including Amazon Web Services, Microsoft, Salesforce and Google, many pure plays are having an impact in their respective markets.

 

Join Practice Manager & Principal Analyst Allan Krans, Senior Analyst Evan Woollacott, Senior Analyst Catie Merrill, Research Analyst Alex Demeule and Research Analyst Megan Dille Thursday, Nov. 10, at 1 p.m. EST/10 a.m. PST for a deep dive into how pure play vendors such as Snowflake, Informatics, Hubspot and UKG are vying for their portion of cloud market opportunity.

 

In this FREE webinar you’ll learn:

  • Who are the most notable pure play disruptors and why?
  • The advantages these pure plays are using in competition against larger vendors
  • Which markets and customer segments are more apt to utilize pure play solutions

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Supply chain issues delay private 5G network market development

 

Enterprise and government interest in 5G remains robust and broad, but supply chain and other supply-side issues continue to delay market development. TBR now expects the private 5G market to ramp in the mid-2020s, once the supply chain normalizes, key standards are ratified and commercially ready, and the device ecosystem proliferates.

 

Join Principal Analyst Chris Antlitz Thursday, Nov. 3, at 1 p.m. EDT/10 a.m. PDT to learn the reasons market development for private 5G networks has been relatively slow and when the market will reach the scale phase.

 

In this FREE webinar you’ll learn:

  • Why the private 5G market has been developing relatively slowly
  • When the private 5G market is now expected to scale
  • Which verticals and use cases will drive growth in the private 5G networks market

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Trends in services to drive revenue for IT infrastructure providers

 

The pandemic has not only caused a spike in demand and backlogs for server, storage and network infrastructure, but has also increased the need for services that reduce customers’ infrastructure management burden.

 

At the same time, IT infrastructure vendors and solutions providers are enhancing their services capabilities and go-to-market strategies to win customer loyalty and wallet share in a profitable and increasingly competitive space. Join Principal Analyst Angela Lambert and Analyst Jacob Fong Thursday, Oct. 27, at 1 p.m. EDT/10 a.m. PDT for an overview of IT infrastructure services trends taking place in 2022.

 

In this FREE webinar you’ll learn:

  • How OEMs and solutions providers are innovating their IT infrastructure services portfolios, including managed services and “as a Service” engagements
  • Where technology plays a role in accelerating services innovation
  • Which infrastructure services IT decision makers are seeking to support strategic objectives

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Hyperscalers accelerate business model disruption in telecom

 

Join Principal Analyst Chris Antlitz Thursday, Oct. 20, 2022, at 1 p.m. EDT/10 a.m. PDT for an in-depth discussion on the business model and business case for hyperscaler network ownership, as well as key use cases for which hyperscalers intend to leverage their networks.

 

Additionally, Chris will give an exclusive review of TBR’s latest Hyperscaler Digital Ecosystem Market Landscape, during which he will discuss hyperscalers’ disruption of the telecom industry. Our research tracks how and why the world’s largest hyperscalers are disrupting industries to unlock economic value in the digital era, with specific focus on the disruption of the telecom industry. The report focuses on Alphabet (Google), Amazon, Apple, Meta Platforms (Facebook), Microsoft and Rakuten.

 

In this FREE webinar you’ll learn:

  • The business model hyperscalers are employing for network connectivity
  • Key use cases for which hyperscalers intend to leverage their networks
  • Implications of hyperscalers’ new business model for connectivity on telcos and cablecos

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Channel partner strategies: Services, acquisitions and partnerships

Distributors and VARs are critical members of the devices, infrastructure and ISV ecosystem. They are also increasingly building their own differentiation to win revenue and margins in a crowded market.

 

Join Principal Analyst & Engagement Manager Angela Lambert and Senior Strategy Consultant & Principal Analyst Geoff Woollacott Thursday, Oct. 13, 2022, at 1 p.m. EDT/10 a.m. PDT for a discussion on the channel partner strategies distributors and VARs are using to evolve their traditional businesses.

 

 

In this FREE webinar you’ll learn:

  • How channel partners performed in the wake of the pandemic, as well as market expectations for the remainder of 2022
  • How leading VARs and distributors are positioning for growth
  • Opportunities and challenges in adopting more services-centric go-to-market models

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

The coming IT consulting battle: Who will win and who will lose among hyperscaler, India-centric and tech-led IT services players?

India-centric vendors, hyperscalers and tech-heavy IT services vendors are all trying to enter the consulting space, but we believe they will fail. Why?

 

Join Practice Manager and Principal Analyst Patrick M. Heffernan, Principal Analyst Bozhidar Hristov, Senior Analyst Elitsa Bakalova, Senior Analyst Kelly Lesiczka, Analyst John Croll and Senior Analyst Kevin Collupy for an in-depth look at consulting across the IT services spectrum.

 

In this FREE webinar you’ll learn:

  • How some India-centric IT services vendors have expanded their consulting capabilities as their core businesses evolve toward digital transformation engagements
  • Why the three hyperscalers — Amazon Web Services, Microsoft and Google — have invested in their professional services practices, encroaching on their IT services and management consulting partners
  • What challenges and barriers prevent tech-heavy IT services vendors from growing their consulting practices and what strategies those vendors will likely pursue

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Inflation, recession and uncertainty: 3 key drivers of cloud economics

Inflation, recession and uncertainty are driving cloud economics, but what does that mean for pricing, talent and vendor performance?

 

Cloud opportunity has grown despite, or possibly because of, recent global disruption related to the COVID-19 pandemic. However, the current concoction of macroeconomic disruption — inflation, the war in Ukraine, the looming threat of a global recession — is testing this resilience and growth is starting to slow.

 

Join Practice Manager Allan Krans, Senior Analyst Evan Woollacott and Senior Analyst Catie Merrill Thursday, Sept. 22, 2022, for a closer look at how cloud vendors are reacting to the current environment, as well as the threats and challenges we believe they’ll face in the near future.

 

In this FREE webinar you’ll learn:

  • How the threat of a recession impacts cloud spending and leading vendor performance
  • How inflation will impact cloud pricing and profitability
  • How the war for talent impacts cloud vendors and their ecosystems of services and ISV partners

 

 

 

 

Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].