How to use objective data metrics to benchmark your alliance performance


Benchmarking alliance performance in the technology sector requires disruption. Legacy partner program metrics are misaligned to the way end customers seek to procure technology solutions. The most influential technology players — namely, Amazon Web Services, Microsoft and Google — expect their ecosystem partners to transform away from legacy mindsets.


Further disruption stems from multiparty alliances where current benchmark metrics lean toward the sponsoring alliance partner rather than toward the ecosystem or the end customer. Past alliance management strategies and metrics simply will not work today.


TBR partner The Association of Strategic Alliance Professionals asked us to speak on this topic exclusively for its 1000s of members as part of the ASAP Webinar Series. Now, we’re extending the invitation to TBR’s community, with the bonus of a live Q&A with TBR’s strategic alliances experts, Practice Manager & Principal Analyst Patrick M. Heffernan and Principal Analyst Bozhidar Hristov.


In this FREE webinar you’ll learn:

  • Objective data each type of ecosystem participant — platform vendor, hyperscaler, systems integrator, large enterprise software vendor and small independent software vendor — should benchmark
  • Objective data metrics emerging to monitor ecosystem performance
  • How these measurements, in the form of contractual commitments, need to be simplified to suit the ecosystem rather than the participant’s operating model





Previous TBR webinars can be viewed anytime on TBR’s Webinar Portal. For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

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