Winners and Losers in a Fragmenting AI Infrastructure Market
TBR’s IT infrastructure experts share an in-depth look at what TBR’s data and analysis show about how dynamics are shaping the market and how the market will look in 2030.
Angela Lambert is a principal analyst and leads TBR’s coverage of the IT infrastructure market, which includes the hardware vendors and partners that underpin edge environments, data centers and clouds. Angela oversees and contributes to TBR’s IT Infrastructure syndicated research portfolio and custom project work, advising clients on trends in customer demand, competitive insights and market opportunity. In addition to tracking leading vendors across the server, storage and hyperconverged infrastructure markets, Angela also researches the overarching shifts in the infrastructure business model, including cloud migration, Data Center as a Service offerings and consumption-based pricing models.
TBR’s IT infrastructure experts share an in-depth look at what TBR’s data and analysis show about how dynamics are shaping the market and how the market will look in 2030.
Dell Technologies World 2026 reinforced the success of the company’s long-term AI strategy. While Dell Technologies (Dell) has spent the last three years aggressively ramping production to meet intense demand for infrastructure to support model training, the company has also been preparing for the coming inference-heavy phase of AI, which will create a significant opportunity with its enterprise customers. Dell is staying true to its roots as a hardware company by reinforcing that the brand of hardware that organizations select to support their most critical initiatives matters more now than ever.
Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau share insights into how rising memory prices and Windows PC ecosystem investments will impact PC refresh and the adoption of AI PCs in 2026 and beyond.
AI PC Ambitions Face an Unforgiving Reality of Memory Constraints and Budget Pressure For the PC industry, 2025 was the year that the end of Windows 10 support would drive a massive PC refresh cycle. As part of this refresh, AI PCs, devices with neural processing units (NPUs) designed to execute AI and machine learning […]
TBR Insights Live session: TBR’s ecosystem intelligence experts discuss how AI-driven sales and marketing will reshape ecosystems, how AI alliances will impact operational technology and what will challenge the scaling of sovereign AI.
New and expanding partnerships are increasingly targeting the convergence of IT and OT, as system integrators (SIs) align with OEMs, manufacturing ISVs and silicon providers. This momentum is driven by the strong growth potential in high-tech manufacturing, where solutions that improve accuracy, efficiency and safety can be deployed on-site without reliance on rack-scale compute systems in neoclouds or Tier 1 clouds. As a result, while AI has long operated at the edge, these partnerships will accelerate both the sophistication of AI-driven use cases and the pace of solution framework development.
2026 will be a transitional year defined by technology ecosystem expansions — multiparty alliances spanning IT, OT, devices, edge and silicon; industrial/physical AI acceleration, especially at the edge and in manufacturing; and strategic bottlenecks as skill shortages and infrastructure gaps slow sovereign AI adoption. TBR expects significant changes in how technology vendors collaborate and compete, which lays the groundwork for broader, more integrated AI ecosystems. This is an optimistic prediction. Multiparty alliances require exceptional leadership, shared understanding of commercial models and transparency among partners, and AI aids only the last of these. The human component remains the most significant roadblock. IT-OT convergence and a surge in connected everything have been a TBR (and broader market) prediction for years, and while “signs point to yes,” as the Magic 8 Ball says, 2026 could be another year of disappointing progress, as hype around physical AI could far outpace reality.
Learn TBR’s forecast for the AI PC and AI PC SoC markets, our performance outlook for the AI server and AI server GPGPU markets, the latest industry trends and ecosystem partnerships, and key market dynamics contributing to and inhibiting growth
Learn how to place strategic ecosystem bets on alliance partners that are well-positioned for the next growth wave, how competitors are gaining ground with common alliance partners through sales programs, go-to-market motions and training, and how to create unique value with alliance partners that resonates with end customers.
In 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels. A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, IT services companies, cloud and on-premises infrastructure vendors, and consultancies will invest in ecosystem intelligence and elevate alliance management within their organizations.
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