How AI Is Shaping IT Infrastructure Purchasing Trends in 2024

Demand for AI servers was strong enough in the beginning of 2024 to have a material impact on hardware manufacturers’ top lines and drive growth after a year of weak demand. TBR research shows that much of the AI-optimized server infrastructure sold in 2023 and during the first half of 2024 was purchased by very large enterprises and cloud service providers, leading many to wonder when broader adoption by companies in the commercial market will begin.
Join Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau Thursday, July 18, 2024, at 1 p.m. EDT/10 a.m. PDT for an exclusive look at TBR’s latest Infrastructure Strategy Customer Research report, which highlights insights into how the potential advantages of AI have driven a mindset shift in technology investments among organizations of all sizes.



In This FREE TBR Insights Live Session on AI Impact on 2024 IT Infrastructure Purchasing Trends You’ll Learn:

  • The ways marketwide AI enthusiasm has shifted mindsets in the midmarket and enterprise space
  • IT infrastructure buyers’ expectations for AI investment
  • Which other top trends are influencing IT infrastructure purchasers’ spending plans, including the Broadcom-VMware acquisition and sustainability initiatives


TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.
For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].