Despite Significant Interest in GenAI, IT Organizations Are Still Weighing the Path Forward

Demand for AI servers was strong enough in the beginning of 2024 to have a material impact on hardware manufacturers’ top lines and drive growth after a year of weak demand. TBR research shows that much of the AI-optimized server infrastructure sold in 2023 and during the first half of 2024 was purchased by very large enterprises and cloud service providers, leading many to wonder when broader adoption by companies in the commercial market will begin.

In the below video, Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau give an exclusive look at TBR’s latest Infrastructure Strategy Customer Research report, which highlights insights into how the potential advantages of AI have driven a mindset shift in technology investments among organizations of all sizes. The team discusses the ways marketwide AI enthusian has shifted mindsets in the midmarket and the enterprise space as well as IT infrastructure buyers’ expectations for AI investment.

Additionally, Angela and Ben highlight top trends influencing IT infrastructure purchasers’ spending plans, particularly the Broadcom-VMware acquisition and sustainability initiatives.

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TBR’s Infrastructure Strategy Customer Research is conducted via an annual online survey designed to help IT vendors better understand the key trends that are influencing IT buyers’ strategic road maps and how investments are shifting across data centers, edge, colocation and hosted environments.

Topics in the report are macro trends, IT infrastructure investments, data center consolidation and IT infrastructure services. The 300 respondents surveyed annually include IT decision makers, companies with at least 250 employees, and broad industry vertical coverage.

To access the research and dataset, sign up for your TBR Insight Center™ free trial today!