The end of ‘digital’

Insights from TBR’s 2020 Services Predictions

A potential global economic slowdown has management consultancies and IT services vendors considering how they must reshape their strategies if and when clients backpedal on spending for digital transformation. Reassessing partnerships and seeking acquisitions will be one approach. Selling products, integrated solutions and software more aggressively will be another. And in 2020, at least one IT services vendor or management consultancy will declare the death of the term digital, arguing that everything every enterprise does has become digital.

Join Patrick Heffernan, Boz Hristov, Kevin Collupy and Kelly Lesiczka as they review developments in the IT services and professional services market from 2019 and expectations for 2020.

Don’t miss:

• IT services vendors’ reactions and strategic shifts as enterprises slow spending
• The acceleration around products, platforms and SaaS delivered by consultancies
• The disappearance of “digital” as a marketing term and the rise of post-digital services

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

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