Entries by Patrick Heffernan, Practice Manager and Principal Analyst

GenAI Disruption: Rewriting the Business Models of Tech Titans and Consultancies

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As the efficiencies of automation, analytics and AI begin benefiting technology companies themselves, not just their enterprise clients, TBR sees the latter half of 2024 as fundamentally business model disruptive for pretty much every technology company we cover, from McKinsey & Co. to Infosys to Dell Technologies to Amazon Web Services to IBM to Ericsson to NVIDIA.

Hybrid, Proximity and Ecosystems Are Elevating the Importance of Colocation

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Whether due to existing legacy investments, divisional or regional nuances, or acquisition and divestiture activity, heterogeneity will remain in most IT environments. At one point, the benefits of public cloud made organizations consider a homogeneous, fully cloud-based IT delivery strategy, but those visions have faded for most. The challenge — and goal — is to embrace the hybrid heterogeneous approach and find the best way to integrate, manage and optimize services across these diverse sets of delivery methods and assets. Colocation data centers play a critical role for customers, offering a hybrid approach to facilities and in the interconnection of cloud and on-premises services.

Blending Industry Expertise with Cybersecurity Credibility: Insights From PwC’s EMEA Financial Services Team

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PwC maintains a vast array of technology partnerships across cybersecurity, enterprise platforms, cloud, IoT and more, necessitating a well-managed ecosystem effort and providing extensive opportunities to gain new clients and expanded opportunities within existing accounts. Continually refining the ecosystem playbook will be vital to PwC’s continued success.

SoftwareOne Strategy Brings Speed, Ease, Flexibility and Low Cost to SAP Clients in DACH Region

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In a June 2024 chat with SoftwareOne’s DACH leadership, TBR uncovered three key observations that set SoftwareOne apart in the SAP ecosystem: focusing on pragmatic solutions for current SAP environments; emphasizing speed, flexibility and cost-effectiveness amid complexities of S/4HANA migration; and the impending 2027 ECC support deadline.