From Transformation to Optimization: GenAI Hype vs. IT Services Reality

An uncertain macroeconomic outlook has continued to pressure discretionary spending and consulting activities while fueling a wave of outsourcing demand around infrastructure and application modernization, productivity improvement and cost optimization.
Maintaining trust with stakeholders through transparent messaging will be key to competing in this market landscape, especially as managed services bookings take longer to convert into cash compared to consulting engagements. Multiple vendors are developing generative AI (GenAI) offerings for clients as well as using them internally. While GenAI provides a strong use case around improving productivity, it can also challenge vendors’ managed services businesses if the technology is not properly priced after accounting for the impact on staffing models.
Join Principal Analyst Patrick M. Heffernan and Senior Analyst Elitsa Bakalova Thursday, March 7, 2024, for an exclusive review of the latest insights and analysis in TBR’s IT Services Vendor Benchmark, which looks at the competitive landscape as well as the performances of 31 leading IT services providers. Don’t miss this opportunity to learn the strategies vendors are leveraging to succeed in the challenging market environment.

In This FREE TBR Insights Live Session on GenAI in IT Services in 2024 You’ll Learn:

  • The drivers behind IT services vendors’ positive performance
  • Vendors’ performance in the financial services industry and in the Americas geography
  • TBR’s expectations for IT services in 2024


TBR webinars are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.
For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].