Bill McDermott chose not to renew his contract as SAP CEO, making room for SAP to return to its co-CEO structure with Jennifer Morgan and Christian Klein. This changing of the guard is the capstone on SAP’s management realignment, and the announcement comes with some glaring similarities to key ERP challenger Oracle’s announcement a month earlier.
Morgan and Klein take over the refreshed SAP executive suite
SAP has made
numerous management changes in 2019, but all changes had been made with CEO
Bill McDermott leading the company — and the newly appointed leaders — through
each step. That reassuring constant ended abruptly on Oct. 10, when McDermott
announced he will step down from his CEO role instead of renewing his contract.
McDermott will stay with the company in an advisory capacity through the end of
the calendar year to smooth the transition to the newly appointed co-CEOs Morgan
and Klein.
While the personnel is changing, the co-CEO structure is a familiar one for SAP. SAP operated under a dual CEO structure for quite some time, with McDermott himself sharing the CEO responsibilities with Jim Hagemann Snabe before taking over in an individual capacity. The new co-CEOs are well paired from geographical and functional standpoints, as Morgan is U.S.-based and focused on sales, while Klein is Germany-based and more focused on products and innovation. In furthering the consistency, founder Hasso Plattner, himself a former co-CEO of SAP, remains chairman of the board and very involved in the overall strategy.
Morgan was in her role as president of the Cloud
Business Group for a mere six months between Robert Enslin’s April departure to
Google Cloud and her promotion into the role of co-CEO. Before his appointment
to co-CEO, Klein became a member of the executive board in 2018 and served as
SAP’s chief operating officer and chief controlling officer. We believe
Morgan’s focus on sales and customer relationships as well as Klein’s strength
in operations will be required to achieve SAP’s dual overarching goals: to grow
revenue through sales and improve margins through operating efficiencies.
Notably, Morgan
and Klein are stepping into the driver’s seat as other SAP executives are just finding
their footing in new roles:
- One of the biggest shifts SAP made in the first half of 2019 was changing
aspects of its partner programs, capped by the promotion of Karl Fahrbach from
chief operating officer of the partner organization, to SAP’s first chief partner
officer in March, after Rodolpho Cardenuto left his role as president of the
partner organization in December 2018.
- Without much fanfare, Juergen Mueller was promoted from chief innovation officer
to chief technology officer in January 2019, and appointed to SAP’s executive board.
- Elliot Management disclosed its investment in SAP in April 2019, and immediately
directed SAP to further improve margins while chasing revenue growth.
While these
changes have all come in different areas of the company, they are aligned with
SAP’s goals as it transitions from a traditional software vendor to a cloud
solutions provider. With its cloud portfolio largely in place (though
innovation, replatforming and acquisitions persist), SAP is at the point in its
transformation that requires it to invest in partner enablement to sell its
cloud solutions and ongoing competitive innovation within its defined solution
areas, and to do so with a focus on operating efficiencies. In this same
spirit, McDermott aggregated a portfolio, and Morgan and Klein are well aligned
to take that portfolio forward to achieve the goals, with the help of an
invigorated C-Suite behind them. Arguably, SAP would have been well served by
McDermott’s persistence as CEO to complete the technology transition to the
HANA platform before departing, but Mueller and Plattner will likely both lend
their technical leadership to ensure the smooth transition alongside the other
business leaders.
Releasing earnings alongside the CEO announcement proves SAP’s
ERP capabilities against Oracle’s speedy September release
SAP’s
announcement was not allowed to pass without parallels being drawn to its most
boisterous competitor: Oracle. The most discussed similarity is that SAP’s CEO
change came almost exactly a month after one of Oracle’s CEOs, Mark Hurd, took
an immediate leave of absence for medical reasons. Outside of the timing, the
CEO announcements are, however, vastly different in motivation and succession.
The other
similarity, which TBR believe is more noteworthy, comes from both companies’
ahead-of-schedule releases of quarterly earnings data in conjunction with their
CEO announcements. When Oracle released its earnings Sept. 11, one day ahead of
its scheduled release and 11 days after the quarter ended, CEO Safra Catz
underscored the speed with which Oracle was able to prepare its financial
statements by running on its own Fusion ERP Cloud suite. Nearly a month later,
SAP was able to close and prerelease its results in a 10-day window using its ERP
solutions. TBR expects this move to prove critical for SAP, as SAP quickly
rebutted what could have been used as a competitive proof point of the
capabilities of Oracle’s ERP solutions.