Benchmarking alliance performance in the technology sector requires disruption. Legacy partner program metrics are misaligned to the way end customers seek to procure technology solutions. The disruption stems from multiparty alliances where current benchmark metrics lean toward the sponsoring alliance partner rather than toward the ecosystem or the end customer.
- Objective data each type of ecosystem participant — platform vendor, hyperscaler, systems integrator, large enterprise software vendor and small independent software vendor — should benchmark
- Objective data metrics emerging to monitor ecosystem performance
- How these measurements, in the form of contractual commitments, need to be simplified to suit the ecosystem rather than the participant’s operating model
This webinar is part of the ASAP Webinar Series and is hosted by ASAP, a TBR partner.