The truth of how the cloud market is developing, in real financial terms for vendors and use cases for customers, can be a difficult thing to come by, but TBR’s Cloud and Software service provides exactly that. On the vendor side, we provide a true picture of the market by delivering cloud and software vendor financials that go well beyond reported data, revenue benchmarks, sales strategy analysis, marketing strategy analysis, and market sizing and forecasting. You receive vendor-specific revenue and expense, profitability, strategy, go-to-market, and resource deployment analysis; business model best practices; and more. On the customer side, we validate the vendor analysis with customer adoption, workload and use case insight, perception of vendors, and analysis of common buying scenarios, including how containers, OpenStack and other emerging technologies are being perceived and used.

Our Cloud service spans the spectrum of Everything as a Service and related opportunities, including IaaS, PaaS, SaaS, BPaaS, hybrid cloud, hybrid IT and all related consulting, integration, server, storage, and network components that make up the wide variety of cloud markets. Our Software service provides clients insight into the enterprise software ecosystem, including applications vendors, systems management providers and technology vendors as well as the partner networks each segment relies on to sustain revenue growth in the enterprise and midmarket.