Technology Business Research, Inc.

IT Services and Consulting Outlook: AI Disruption, Pricing Models and Competitive Shifts

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As we approach the final quarter of 2026, several trends in IT services, consulting and AI have dominated discussions in the professional services space this year and are shaping companies’ strategies for 2027. TBR’s research and conversations with clients have repeatedly circled back to pricing model disruptions, ecosystem partners encroaching on professional services vendors’ turf, and challenges in scaling AI within an enterprise.
 
TBR’s vendor-specific and ecosystemwide intelligence research offers detailed insights and extensive data on companies in the professional services and technology sectors. Additionally, new research dedicated to examining AI disruption across the companies TBR covers provides a clearer understanding of how both established and emerging trends will impact the trajectories of specific companies.
 
These insights are enhanced by in-person discussions TBR’s analysts have held over the past few months with professional services vendors including Accenture, EY, KPMG and Cognizant. By combining these on-the-ground discussions with the latest performance data and longitudinal trends, TBR gains a unique perspective on the factors that will shape the end of 2026 and the first half of 2027.

In the on-demand webinar below, PPrincipal Analyst and Practice Manager Patrick Heffernan, Principal Analyst Bozhidar Hristov, Senior Analyst Kelly Lesiczka and Research Analyst Jill Cookinham discuss TBR’s ongoing research and latest in-person discussions with market leaders. Key topics include:

  • Which trends across IT services, consulting, and AI will continue through 2027
  • How AI adoption at scale has disrupted companies in the IT services and consulting space
  • What strategies and business model changes leading companies will adopt in 2027

 

 
This TBR Insights Live session is available on demand on our YouTube channel. Visit this link to download the presentation’s slide deck.
 
If you’d like to further explore the data mentioned in this TBR Insights Live session, sign up for a free trial of TBR Insight Center™ today.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.