IoT customer maturity

Customers, like vendors, are just beginning to figure out IoT

While Internet of Things (IoT) has been around for decades, for most customers, like most vendors, IoT is still very new. To derive the greatest value from the IoT approach, a customer has to have integrated, coordinated, cross-disciplinary teams creating solutions. Even experienced companies are challenged by the mountain of opportunities presented by current, much less expensive IoT technologies. For vendors to sell effectively and best serve their customers, they must assess their customers’ IoT maturity. Join Ezra Gottheil and Dan Callahan as they discuss how assessing customer maturity can help both vendors and customers.

Don’t miss:

  • What customer capabilities are needed for IoT
  • How to assess customer maturity
  • The implications of customer maturity in go-to-market tactics and delivery


TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

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