Going inside customers’ minds to predict the future of cloud

Looking at customer spending may tell where cloud has been, but going inside the minds of cloud customers can predict future changes. This insight comes at an important point, as the maturation of enterprise cloud adoption and vendor offerings have created a new reality for the cloud market. Purchase decisions are becoming more focused on the workload and use case rather than on the deployment model, and top vendors have solidified their positions on workload leaderboards.

Given these shifts, customer buying behavior and decision making have become more nuanced. TBR’s Cloud team has shifted its end-user research to better capture the new intricacies of the cloud market. Join Allan Krans, Cassandra Mooshian and Meaghan McGrath as they discuss the most recent insights from TBR’s cloud applications customer research and cloud platform & infrastructure customer research.