Applications Software Vendor Benchmark

Applications remain a large, significant opportunity for vendors catering to the growing needs and budgets of line-of-business users. Whether delivered via traditional license and/or maintenance contracts or via SaaS, these solutions continue to fuel customers’ business growth. The Applications Software Vendor Benchmark covers the performance of leading vendors in the applications space, as well as how customers are choosing between investing in licenses, maintenance contracts and subscriptions.


Excel Workbook featuring current and historical data


Semiannual, 1Q/3Q (publishes in February and August)


  • License
  • Maintenance
  • Subscription
  • Professional Services


  • Adobe
  • Epicor
  • IBM Software
  • Infor
  • Intuit
  • Manhattan Associates
  • Microsoft
  • OpenText
  • Oracle Corp.
  • Progress Software
  • Sage
  • Salesforce
  • SAP
  • Software AG
  • Splunk
  • Tableau
  • Ultimate Software
  • Workday


  • Debt-to-asset Ratio
  • Current Ratio
  • Return on Assets
  • Return on Equity
  • Annual Sales & Marketing Expense per Sales & Marketing Employee
  • Annual General & Administrative Expense per General & Administrative Employee
  • Annual R&D Expense per Developer
  • Cost of Goods Sold
  • Gross Profit
  • SG&A
  • Sales & Marketing Expense
  • General & Administrative Expense
  • R&D Expense
  • Operating Income
  • Applications Revenue
  • Business Applications Revenue
  • Business Intelligence Applications Revenue
  • Other Applications Revenue
  • Sales & Marketing Headcount
  • General & Administrative Headcount
  • R&D Headcount
  • Service & Support Headcount
  • Total Software Employee Headcount
  • Software License Revenue/Fees
  • Maintenance Revenue
  • Professional Services/Consulting Revenue
  • Subscription Revenue
  • Americas Revenue
  • APAC Revenue
  • EMEA Revenue
  • Americas Year-to-year and Sequential Change
  • APAC Year-to-year and Sequential Change
  • EMEA Year-to-year and Sequential Change


  • Americas
  • APAC
  • EMEA

Related Webinars


September 12

Going inside customers’ minds to predict the future of cloud

Recent Publications


SAP Digital Business Services enables customers to create their own intelligent enterprise

After SAPPHIRE NOW in June, a burning question remained: How does SAP’s professional services organization fit into the company’s new intelligent enterprise vision? SAP’s Digital Business Services (DBS) Analyst Day provided the answer: DBS is the enabler to the intelligent enterprise, which is a system of SAP and non-SAP applications, underpinned by a digital platform […]


Earnings recap: Amazon, Microsoft and Google grow fast and keep hold on the market — for now

Although the market is consolidating around AWS, Microsoft Azure and GCP, the trailing vendors are unable to match AWS’ quarterly revenue gains Consolidation is occurring across cloud segments, with the most notable convergence occurring around the five leading PaaS and IaaS players, blending the lines between PaaS and IaaS. Customers and applications vendors are flocking […]

Customer Success Stories

Interested in this product? Contact TBR Today.