Applications Software Vendor Benchmark

Applications remain a large, significant opportunity for vendors catering to the growing needs and budgets of line-of-business users. Whether delivered via traditional license and/or maintenance contracts or via SaaS, these solutions continue to fuel customers’ business growth. The Applications Software Vendor Benchmark covers the performance of leading vendors in the applications space, as well as how customers are choosing between investing in licenses, maintenance contracts and subscriptions.


Excel Workbook featuring current and historical data


Semiannual, 1Q/3Q (publishes in February and August)


  • License
  • Maintenance
  • Subscription
  • Professional Services


  • Adobe
  • Epicor
  • IBM Software
  • Infor
  • Intuit
  • Manhattan Associates
  • Microsoft
  • OpenText
  • Oracle Corp.
  • Progress Software
  • Sage
  • Salesforce
  • SAP
  • Software AG
  • Splunk
  • Tableau
  • Ultimate Software
  • Workday


  • Debt-to-asset Ratio
  • Current Ratio
  • Return on Assets
  • Return on Equity
  • Annual Sales & Marketing Expense per Sales & Marketing Employee
  • Annual General & Administrative Expense per General & Administrative Employee
  • Annual R&D Expense per Developer
  • Cost of Goods Sold
  • Gross Profit
  • SG&A
  • Sales & Marketing Expense
  • General & Administrative Expense
  • R&D Expense
  • Operating Income
  • Applications Revenue
  • Business Applications Revenue
  • Business Intelligence Applications Revenue
  • Other Applications Revenue
  • Sales & Marketing Headcount
  • General & Administrative Headcount
  • R&D Headcount
  • Service & Support Headcount
  • Total Software Employee Headcount
  • Software License Revenue/Fees
  • Maintenance Revenue
  • Professional Services/Consulting Revenue
  • Subscription Revenue
  • Americas Revenue
  • APAC Revenue
  • EMEA Revenue
  • Americas Year-to-year and Sequential Change
  • APAC Year-to-year and Sequential Change
  • EMEA Year-to-year and Sequential Change


  • Americas
  • APAC
  • EMEA

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