GenAI, the Maturing Digital Transformation Market and Ecosystems: Buyer and Vendor Implications

With buyers trying to extract the most ROI from their existing digital estates, new opportunities enabled by generative AI (GenAI) compel them to seek advice and support from IT services vendors on what is possible. Vendors, on the other hand, must navigate the current market complexities wrapped in macroeconomic headwinds and evolve their own business models with minimum disruption as they try to capitalize on GenAI-enabled digital transformation services.


Join TBR Thursday, Nov. 9, 2023, for a 30-minute deep dive and Q&A focusing on the latest developments in the digital transformation landscape. Principal Analyst and Practice Manager Patrick M. Heffernan and Principal Analyst Boz Hristov will discuss how recent trends have influenced upcoming research in TBR’s Digital Transformation: Voice of the Customer Research, Cloud Ecosystem Report and Adobe and Salesforce Ecosystem Report. Additionally, the pair will give an exclusive preview of research areas and topics TBR intends to focus on in 2024. Don’t miss out on this informative and valuable session!

In this FREE session on GenAI in the digital transformation market you’ll learn:

  • State of the digital transformation market from buyers’ perspectives, including early insights into TBR’s November 2023 buyer survey results
  • How the partner ecosystem is evolving
  • How leading IT services firms are investing in and positioning GenAI




TBR webinars are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.
For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].