Evolutionary IoT: Starting small and controlling costs

Data must earn its keep

Internet of Things (IoT) projects range from small to huge, and the small end of the spectrum is where we find growth. TBR believes that organizations that successfully exploit the enormous transformative potential of IoT do it through widespread and continual execution of IoT projects, and through ongoing generation of insights from integration of IoT-generated data. While some of the projects are large, most are small, usually focusing on reducing costs. For these projects to succeed, and for IoT to proliferate, they must generate positive ROIs and costs must be contained. All parts of an IoT project generate costs, but stored data generates increasing costs throughout the life of the project. For this reason, managing data-driven costs is key to IoT success. Join Ezra Gottheil and Dan Callahan as they discuss evolutionary IoT and data cost containment.

Don’t miss:

  • The transformative power of evolutionary IoT
  • Vendor messaging in the age of evolutionary IoT
  • Edge computing and cost-effective IoT


TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

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