Cloud vendors expand their go-to-market tool kits

Customers’ desire for choice and flexibility coupled with complex market dynamics are shifting the cloud landscape, forcing vendors to adopt technology-neutral approaches through partnerships and targeted acquisitions.

Join Allan Krans, Nicole Catchpole, Jack McElwee and Catie Merrill Sept. 16 for a discussion on how vendor go-to-market strategies are evolving and becoming increasingly creative in the cloud era. TBR’s Cloud team will also deep dive into recent go-to-market activities of leading cloud players, including regional- and industry-specific trends that vendors are capitalizing on to become more competitive, efficient and agile.

Don’t miss:

• Examples and analysis of coopetition and strategic alliances
• Recent high-profile acquisition activity
• Global trends and geographic nuances
• Industry-specific insights and use cases