AI Disruption: New Data on Productivity, Profitability and Business Model Evolution
Every company and consultancy faces pressure to change, but they’re not all evolving at the same pace and with the same AI-induced intensity
AI’s massive disruption across the professional services space has created pressure on companies to change their commercial, operational and partner models, as well as relentless expectations that the human component of service delivery will succumb to radical reorganization.
TBR’s research shows this is only the beginning, making it the perfect time to measure and evaluate the effects of internal adoption of AI-enabled solutions within these IT services firms and consultancies.
TBR’s new ©Human Intensity Reduction Index (HIRI) is a proprietary metric that measures changes in productivity at companies that primarily deliver human-centric services, taking into account nuances around utilization, automation and organizational change alongside AI adoption. Clients can then compare HIRI to a company’s or consultancy’s operating margin to assess how internal AI efforts are (or are not) leading to more profitable revenue.
In the on-demand webinar below, Patrick Heffernan, Principal Analyst & Practice Manager, and Bozhidar Hristov, Principal Analyst, discuss:
- What questions large-scale IT services companies and global management consultancies have about reinventing their business models as they adopt AI-enabled solutions
- How TBR can answer those questions with a mix of data and analysis and help clients understand what’s coming next
- Which companies and consultancies can provide lessons learned for competitors and ecosystem partners

This TBR Insights Live session is available on demand on our YouTube channel. Visit this link to download the presentation’s slide deck.
If you’d like to further explore the data mentioned in this TBR Insights Live session, sign up for a free trial of TBR Insight Center™ today.
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

Technology Business Research, Inc.
Technology Business Research, Inc.