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Converging trends enable software and IT services firms to continue to grow despite lower operator capex

06.27.18 /0 Comments/in /by

HAMPTON, N.H. (June 27, 2018) — According to Technology Business Research, Inc.’s (TBR) 1Q18 Telecom Infrastructure Services Benchmark, post-peak RAN spend drove down telecom infrastructure services (TIS) revenue in local currency terms at some of the largest vendors including Ericsson, Huawei and Nokia. Meanwhile, software- and services-centric firms grew revenue as they capitalized on digitalization […]

Will digital transformation be the catalyst for adoption of new outcome-based pricing models?

06.27.18 /0 Comments/in /by

Every day I find myself reading about the developments happening in business-to-consumer (B2C) pricing. Here’s a sample of those that jumped out recently: Uber announced a feature that would allow more price-sensitive customers to wait longer for rides in exchange for cheaper fares. Disney recently pursued a similar approach, creating a “sneak peek” package of […]

Pricing research is not always about price

06.27.18 /0 Comments/in /by

I recently read an article summarizing an onstage interview with Amazon CEO Jeff Bezos at the George Bush President Center. During the interview, Bezos described Amazon’s data mindset: “We have tons of metrics. When you are shipping billions of packages a year, you need good data and metrics: Are you delivering on time? Delivering on […]

Key findings from TBR’s upcoming HCI customer research

06.27.18 /0 Comments/in /by

Hyperconverged infrastructure (HCI) is a growing market ripe with opportunity for vendors. TBR forecasts the market will reach $11.7 billion by 2022. Although TBR research indicates that incumbent vendors with a strong presence in the converged infrastructure (CI) market, such as Dell EMC and Cisco, have an advantage in the space, findings also indicate that […]

Why partners are absolutely vital to Lenovo

06.19.18 /0 Comments/in /by

If you take a look at industry benchmarks, such as those recently published by Technology Business Research, you see Lenovo outscoring its peers in customer satisfaction[1] in almost every attribute, giving Lenovo the highest overall score. And, for the tenth straight year, IBM and Lenovo servers again achieved top rankings[2] in ITIC’s 2017-2018 Global Server […]

Critical success factors for successful pricing research

06.13.18 /0 Comments/in /by

In my day-to-day life at TBR, I regularly interact with clients seeking to undertake pricing research. Their needs are varied. Some want to understand pricing for a new product or service or sustain their competitive position for an existing offering, while others seek to design an overarching commercial strategy or to increase the effectiveness of […]

SAIC sees more market stability & another CR in September

06.13.18 /0 Comments/in /by

To remain competitive in those (SETA) areas may require engaging in M&A to add scale; alternatively, moving up the value chain means investing more in applications development and higher-skilled talent. SAIC has options, and its next choices will determine its fate in a rapidly changing industry. — Joey Cresta, Analyst Full Article

Competition will intensify in the U.S. telecom market heading into 2020 due to the launch of 5G services and the potential T-Mobile/Sprint merger

06.08.18 /0 Comments/in /by

HAMPTON, N.H. (June 8, 2018) — Wireless revenue rose 3.1% year-to-year to $58.4 billion among U.S. carriers covered in Technology Business Research Inc.’s (TBR) 1Q18 U.S. & Canada Mobile Operator Benchmark as higher equipment revenue spurred by the adoption of premium devices offset continuing service revenue declines. Increased adoption of premium devices is benefiting equipment […]