One of the most important governing factors in the adoption of Internet of Things (IoT) is the maturity of the companies considering, buying and implementing IoT. Vendors can improve their go-to-market (GTM) tactics by varying their approach to potential customers with different degrees of maturity. Assessment of maturity helps in predicting and targeting growth opportunities […]
General Electric Co. (GE) and Microsoft have been strengthening their Internet of Things (IoT) partnership for at least a year, and a July 16 announcement documents a new, closer stage in their relationship. TBR believes this partnership benefits both parties. GE makes its Predix IoT platform more attractive to the growing number of customers standardizing […]
Data democratization is a hot topic now. Spokespeople from Google, SAP, Capgemini and other tech companies have spoken and written about how making data available to as many people as possible will both unleash the power of technology and prevent abuse of closely held data. Microsoft CEO Satya Nadella sprinkles his talks and interviews with […]
Oracle’s expanded IoT cloud Oracle IoT Cloud focuses on offering easy integration with Oracle’s Business Intelligence Mobile Cloud and can be offered as both a SaaS application and a PaaS offering. Interestingly, Oracle did not highlight Amazon Web Services, Microsoft (Nasdaq: MSFT) or Google as partners, indicating the company prefers to keep data inside its […]
In the Internet of Things (IoT) era, successful companies will innovate constantly, at all levels of the organization. The most successful of these companies will change their culture and processes to foster this innovation. For many companies, IoT will trigger organizational change, which, in turn, will drive innovation in other areas as well as IoT. […]
