In early 2023, TBR met with EY’s Kim Billeter, Americas People Advisory Services leader, Jonathan Sears, Global People Advisory Services Technology leader, PAS US-East leader, and Simon Stanaway, Americas Mobility leader, to discuss progress EY has made in growing People Advisory Services (PAS) within a highly competitive market and during a pandemic..
A look at the three alliances trends noted during PTX Liveworx in Boston: Selling, trust and engineering DNA
In late April, TBR attended SoftwareOne’s inaugural Global Analyst Summit in Milwaukee for two days of presentations, break-out sessions, and — because it is Milwaukee — baseball. The following reflects the presentations and discussions in Milwaukee, as well as TBR’s ongoing research around SoftwareOne and its peers in the IT services, cloud services and VAR markets.
In this month’s Gimme 3, Patrick chats with TBR Federal IT Services lead and Senior Analyst John Caucis on the U.S. federal IT operations and alliance activity of market newcomers Accenture, CGI and IBM
Free webinar: Learn about the current dynamics of the data cloud market, including market forces shaping the modern data stack, vendor positioning for both hyperscalers and pure play data cloud platforms, and global systems integrators’ approach to the data cloud opportunity
Free webinar: Learn how the evolving relationships between GSIs and their technology partners are changing the ecosystem, what VARs’ encroachment on SIs and consultancies means the market, and whether telcos’ investments in necessary infrastructure are finally going to pay off in profits
Learn how vendors are handling investments in innovation and transformation centers amid macroeconomic volatility and buyers reassessing their budget priorities
Alliance partner prospecting will start with requests from the stakeholders for more information about a specific vendor — a request, basically to understand, Who are those guys?
TBR has been evaluating the changing nature of technology alliances through its subscription and commissioned research for decades. A series of best practices have emerged, most often developed by young technology companies, while the commercial impediments seem more acute for legacy vendors with their employees’ resistance to change. The balance of this document will discuss the successful approaches vendors have shared with TBR, and what end customers and small technology companies have shared with us as the anachronisms associated with legacy partner program structures.
TBR interviews with leaders of small SaaS vendors have shown a consistent blueprint for successful engagement with big vendors that consists of three major elements: Are you a strategic fit with the large vendor? How do you approach the large vendor for top-down attention within the firm? And how do you initially engage the large organization for positive, bottom-up, word-of-mouth marketing inside the large vendor?
