Entries by Patrick Heffernan, Practice Manager and Principal Analyst

Fujitsu Eyes Americas Growth with Alliances and Innovation

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On June 5 and 6, 2025, Fujitsu hosted around 25 analysts and advisers for an Executive Analyst Day event in Santa Clara, Calif. Fujitsu leaders from across the globe spoke on various parts of the company’s business and Fujitsu subject matter experts demonstrated solutions currently in research development or recently piloted with a few Fujitsu clients. This special report includes insights from the event and analysis based on TBR’s ongoing research around Fujitsu and the broader IT services sector.

Geopolitics with Purpose: EY-Parthenon Drives Strategy, Not Just Awareness

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TBR has long maintained that the Big Four firms have an inherent advantage against all competitors when it comes to understanding and advising on geopolitical risk. Perhaps only the U.S. government has the same global spread of talent, with professionals in nearly every country, most intimately aware of local business, economic and even political trends. When EY-Parthenon showed off its Geopolitical Advisory team recently, TBR wanted to know: Is this something special?

Hitachi Digital Services Brings IT + OT + AI to Mission-critical Systems

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Although smaller than the typical IT and professional services firms covered by TBR, Hitachi Digital Services warrants close attention in the coming years. Its distinctive business model, strategic direction and performance — particularly its combination of IT, OT, AI and domain expertise — position Hitachi Digital Services as a potential outlier in the IT services landscape.

EY Reimagines Global Mobility: Human-centric, Tech-enabled and Business-critical

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Companies keep recruiting, hiring, paying, rewarding, moving, repatriating, retiring and hiring in an endless loop, and EY has capabilities — including consulting, tax and software — that can accelerate movement around that endless loop. EY did not need to say that at the Global Mobility Reimagined conference, as clients understood it already. EY also has a stated ambition to grow People Advisory Services to more than $3 billion by 2031. Absent the worst possible global political and economic scenarios, including a drastic curtailment of global mobility, TBR believes that ambition is perhaps a bit too modest.

Fujitsu Expands AI Strategy in Europe, Emphasizing Collaboration, Compliance and Customization

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TBR has reported extensively on Fujitsu’s evolving AI capabilities and offerings, noting in a special report in May 2024: “TBR appreciates that Fujitsu’s combination of compute power and proven AI expertise makes the company a significant competitor and/or alliance partner for nearly every player fighting to turn GenAI [generative AI] hype into revenue. Second, Fujitsu’s vision of ‘converging technologies’ aligns exceptionally well with the more tectonic trends TBR has been observing in the technology space, indicating that Fujitsu’s market positioning is more strategic than transactional or opportunistic.” Add in Fujitsu’s deepening experience in delivering AI solutions to AI clients, and TBR continues to see tremendous near-term opportunity and growth for Fujitsu and its ecosystem partners.

Trade Wars and the Professional Services Fallout: Talent, Growth and Operational Models in Flux

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Trade wars and tariff uncertainties conjure up visions of cargo ships, ports, factories and stacks of goods stranded by economic chaos, not consultants and IT services professionals. Fear, uncertainty and doubt are usually good for the consulting business, while the higher costs of running a business fuel demand for more outsourcing. This time, things might be different. This trade war, even if partially suspended for now, may significantly disrupt professional services, especially if tariffs continue creeping into new areas and the trust deficit continues to grow. Steel now, services later.

Here Comes KPMG: Client Trust, Alliance Focus and Tech-enabled Strategy Emphasized at 2025 Global Analyst Summit

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One could argue that many of KPMG’s steps, including launching partner-enabled industry IP, reinforcing trust, developing regionally organized operations, outlining a select few strategic partners, and investing in platform-enabled service delivery capabilities, resonate with the moves taken by many of its Big Four and large IT services peers. We see two differences: KPMG is laser-focused on exactly which of the strategies above to amplify, rather than taking a trial-and-error approach, and KPMG has an opportunity to ride the wave of a once-in-a-century professional services market transformation.

5 Key Questions on Big Four Evolution and Strategy

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The Big Four professional services firms — Deloitte, EY, KPMG and PwC — have all been undergoing organizational changes in the last couple years. TBR regularly hears five questions about how these firms manage themselves, grow and change. Taking a longitudinal view allows TBR to see that recent restructurings, layoffs and offerings all reflect how these firms are trying to address the following: who gets the best talent, who decides what’s next, who sells, how everyone in a firm knows what everyone else does, and what role will managed services play.

Informatica’s Alliance Strategy: Powering GSIs, Scaling AI and Strengthening the Data Ecosystem

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An increasing amount of research and analysis time at TBR is focused on ecosystem intelligence, which applies a set of questions and frameworks to extend traditional market intelligence and competitive intelligence approaches in an effort to better understand a market. Recently, TBR analysts spoke with Informatica’s Richard Ganley, Senior Vice President, Global Partners, and his insights into the actions the company is taking to enhance its alliance relationships with nine key partners stood out to the team.