TBR Makes Recent Insights Live Sessions, Including Key Discussions on GenAI Adoption, Partnering and Purchasing Trends, Publicly Available

Technology Business Research, Inc. (TBR) is pleased to announce on-demand availability of all of our 3Q24 webinars. Topics discussed this quarter include AI’s impact on IT infrastructure purchasing trends, next-generation AI PCs, generative AI (GenAI) adoption in the telecom industry, the current state of the federal IT market, and partnering best practices in the era of GenAI.
 

Click the TBR Insights Live title to download the full presentation deck. On-demand video of each webinar can be viewed by clicking the image below each listing.

3Q 2024 TBR Insights Live Sessions

How AI Is Shaping IT Infrastructure Purchasing Trends in 2024

Learn: The ways marketwide AI enthusiasm has shifted mindsets in the midmarket and enterprise space; IT infrastructure buyers’ expectations for AI investment, including on-premises versus cloud versus hybrid; and which other top trends are influencing IT infrastructure purchasers’ spending plans

 

Next-generation AI PCs: What It May Mean for the Next Refresh Cycle

Learn: AI PC impact on demand; TBR’s perspective on the next major PC refresh cycle; AI PC impact on future Windows PC OEM profitability; and expectations for Intel, ADM and Qualcomm’s fight for share in the emerging Copilot+ PC category

 

GenAI Shift from Hype to Reality Begins: How the Telecom Industry Will be Impacted

Learn: Current state of GenAI adoption; how AI models will likely be leveraged; and the kind of use cases and business outcomes the industry can expect from AI and GenAI

 

State of the Federal IT Market: Continued Opportunities Amid Slowing Growth

Learn: Drivers behind overall federal IT market growth; top trends in civilian, defense and intelligence sectors; and how TBR-tracked federal systems integrators are positioning for federal FY2025

 

How to Think as a Partner in the Era of GenAI

Learn: What OEMs, cloud providers and service providers believe is missing in their partnerships with one another; preferred commercial, staffing and go-to-market models among the partner groups; and GenAI’s impact on partner groups’ business models and future joint opportunities

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. A recording of the session is sent to all registrants the day after the live airing.

 

To find out what we are discussing in the upcoming months, visit the TBR Insights Live page of our website.