Seeing potential improvements in innovation, customer service and internal efficiency from adoption of Internet of Things (IoT) technologies, businesses are pushing IT and OT vendors to add IoT capabilities to their portfolios. IoT adoption is changing the way vendors partner as well as package and deliver their services, software, infrastructure, cloud and security capabilities, all to meet IoT-based business outcomes.
TBR's Commercial IoT portfolio examines how vendors are building businesses around IoT by adopting IoT–based business strategies and tactics and forming new go-to-market strategies, including product lines and partnerships that incorporate IoT across a range of market verticals and customer use cases. We examine which services and products are being applied to IoT and why. Our research spans specific IoT businesses; verticals such as public sector, healthcare, transportation, manufacturing and energy; and customer adoption and market perception.