Separating the tricks from the treats in the emerging technology sector

An overview of ICT trends, business models and best practices

As TBR separates which emerging technologies are tricks from those that are business strategy and financial performance treats, we will also provide insights on how to be the house with the best candy in town.

Technology disruption and innovation are constants across all segments of the ICT industry, and the pace of change is always accelerating. Established vendors are racing to launch new business segments and portfolio offerings to capitalize on emerging trends, as well as jumping into markets they previously had avoided or not considered addressable. “Born digital” players are sprouting up across all markets and threatening to take the share of established players.

In this environment, there is more customer choice than ever before, and more confusion about which technology trends have translated into currently viable business models, offerings and customer solutions, and which trends are purely marketing talk, backed by slick PowerPoint collateral, that promise outcomes that will only be delivered to customers years in the future. It is critical that vendors help customers separate the talk from the reality, as well as articulate where they have business models and solutions capable of addressing tangible current customer needs.

Don’t miss:

• TBR’s views on the current business model and financial realities of emerging technology trends such as IoT, digital transformation, edge computing, quantum computing and others
• Best practices that leading vendors are utilizing in commercial model, portfolio and go-to-market execution to establish real business models around each of these trends
• TBR’s recommendations for how vendors can best message business models and offerings tied to emerging technologies to customers

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].