Channel partner ecosystems will evolve to support digital adoption

An exclusive review of TBR’s ongoing analysis of ICT vendors’ go-to-market strategies and Tailored Services capabilities

Shifts in customer consumption preferences and efforts to accelerate revenue expansion in high-growth business segments continue to transform the go-to-market motions of leading technology and professional services vendors. Vendors are increasingly relying on their channel ecosystems to create self-sustaining economies that support their financial and strategic objectives in cloud, Internet of Things, artificial intelligence, digital, and other disruptive technology and services segments. As part of this effort to pursue channel-led growth, vendors are investing in new and revised channel partner programs, structures and strategies, and new partner types and ecosystems are emerging around major technology domains.

Join TBR’s Bryan Belanger and Colin Naples April 17 for a review of:

  • Major recent channel and alliance strategy trends and developments observed across TBR’s technology market coverage domains
  • Expectations for channel and alliance strategy trends and developments across TBR’s technology market coverage domains in 2019
  • TBR’s perspective on the importance of competitive channel strategy benchmarking, as well as recommended best practices for vendors to use in benchmarking competitive channel programs, structures and strategies



TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

2 replies
  1. Avatar
    Tarhib IT Limited says:

    Customer preferences are changing, with a growing demand for digital technologies like cloud computing, Internet of Things (IoT), and artificial intelligence (AI). The depth of knowledge you brought to your blog is commendable. Thanks for imparting such valuable insights.

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