An exclusive review of TBR’s ongoing analysis of ICT vendors’ go-to-market strategies and Tailored Services capabilities
Shifts in customer consumption preferences and efforts to accelerate revenue expansion in high-growth business segments continue to transform the go-to-market motions of leading technology and professional services vendors. Vendors are increasingly relying on their channel ecosystems to create self-sustaining economies that support their financial and strategic objectives in cloud, Internet of Things, artificial intelligence, digital, and other disruptive technology and services segments. As part of this effort to pursue channel-led growth, vendors are investing in new and revised channel partner programs, structures and strategies, and new partner types and ecosystems are emerging around major technology domains.
- Major recent channel and alliance strategy trends and developments observed across TBR’s technology market coverage domains
- Expectations for channel and alliance strategy trends and developments across TBR’s technology market coverage domains in 2019
- TBR’s perspective on the importance of competitive channel strategy benchmarking, as well as recommended best practices for vendors to use in benchmarking competitive channel programs, structures and strategies
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