New Dell hybrid cloud pricing offers VxRail by subscription

“Last summer, Dell rival HPE laid out a bold plan to transition its business into a software- and services-only operation by 2022 and it would do so, in part, by making its entire portfolio available through a number of different subscription-based, pay-per-use and as-a-service offerings. HPE also, however, said it planned to make its hardware and software available in a capital expenditure and license-based model, thereby giving users a choice in consuming HPE products and services in a more traditional offering. ‘This is a counterpunch being thrown at HPE, which is in the throes of transforming to a software and services company via subscriptions using Greenlake,‘ said Geoff Woollacott, senior strategy consultant and principal analyst at Technology Business Research. ‘[Dell is] trying to do the whole lifecycle management as part of the overall service.'”