Allan Krans, Cloud Practice Manager and Principal Analyst

About Allan Krans, Practice Manager and Principal Analyst

Cloud Practice Manager Allan Krans leads TBR’s coverage of the technologies and business models at play across the cloud computing landscape. TBR’s coverage of cloud includes a holistic perspective on all types of cloud delivery (public, private and hybrid) and the opportunities surrounding both delivering and enabling cloud services for customers. Allan’s background includes analyzing the business model of leading IT providers such as Microsoft, EMC and IBM for more than 10 years. He uses that experience to guide TBR’s cloud research agenda. In addition to leading TBR’s syndicated cloud research, Allan engages with clients on custom projects to identify, align and capture opportunities presented by customer migration to cloud computing services. Allan frequently presents at client and industry events, and is quoted in industry publications such as The Boston Globe, eWEEK, Investor’s Business Daily and BusinessWeek.

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Entries by Allan Krans, Practice Manager and Principal Analyst

Informatica adds intelligence to data management but faces unusual competition as traditional roles blur

04.30.19/by Allan Krans, Practice Manager and Principal Analyst

The Customer Data Management landscape Informatica continues to thrive in its position as an agnostic third-party data management vendor that supports enterprises’ applications and data initiative. This approach has served Informatica well, as tailored solutions such as Customer 360 have complemented and supported leading front-office applications like Salesforce with customer data management. As front-office application […]

CX customers are buying into Oracle’s Modern Customer Experience vision as competitors innovate similarly

04.01.19/by Allan Krans, Practice Manager and Principal Analyst

Data unification, enhancement and intelligence are key Out from under the ERP and autonomous database narratives of Oracle’s (NYSE: ORCL) top executives, Oracle’s CX leadership was able to curate an inspiring event around its CX portfolio with themes of empowerment and valuing people’s time — both employees’ and customers’. The bulk of Oracle’s Modern CX […]

Public cloud segment leaders projected to secure another 10% of market share by 2023

03.28.19/by Allan Krans, Practice Manager and Principal Analyst

TBR estimates total public cloud market size was $165 billion in 2018. Microsoft (Nasdaq: MSFT) led the overall public cloud market, while Amazon Web Services (AWS) (Nasdaq: AMZN) maintained a strong lead on the IaaS segment and Salesforce (NYSE: CRM) delivered enough growth to sustain a top-three position in both SaaS and PaaS market share. […]

Cloud marketplaces are small in revenue impact but mighty in market impact

03.26.19/by Allan Krans, Practice Manager and Principal Analyst

Cloud marketplaces are more of a slow burn compared to pronounced market impacts in books, retail and music To predict the impact of cloud marketplaces, it is worth evaluating how similar changes in go-to-market strategies have impacted other markets. Sears (Nasdaq: SHLDQ), Amazon (Nasdaq: AMZN) and Apple (Nasdaq: AAPL) are three very different companies that […]

IBM helps customers extend IP ‘inside out’ to anyone, anywhere

03.12.19/by Allan Krans, Practice Manager and Principal Analyst

TBR perspective After shifting the format from multiple events in years past to one major customer event in 2018 at a single venue, this year IBM (NYSE: IBM) moved its massive customer event, IBM Think 2019, from Las Vegas to San Francisco with far fewer logistical glitches than last year. Analysts were guided by a […]

2019 Cloud & Software Predictions: More purchasing will be driven by intelligence rather than deployment

12.14.18/by Allan Krans, Practice Manager and Principal Analyst

In 2019 customers will care less about deployment, vendors will buy more, and both sides will become more intelligent As 2018 comes to a close, it is good to look back at some of the long-standing questions that have been settled during the year: Not all workloads will move to cloud; in fact, some will […]

IBM builds out concierge services so internal IT departments can satisfy the business

12.03.18/by Allan Krans, Practice Manager and Principal Analyst

TBR perspective The recent IBM Cloud Analyst Day continued a theme introduced at IBM Think 2018, with numerous IBM executives reiterating “the axis has flipped” in the market for IT solutions. Nowhere has the axis flipped more than in the relationship between IT and lines of business (LOBs). Where IT hardware and software were once […]

Kurian brings enterprise smarts to Google Cloud

11.16.18/by Allan Krans, Practice Manager and Principal Analyst

During his tenure at Oracle, Thomas Kurian proved himself as a balance of technical savvy and business strategist at a company that serves the largest enterprises in the world. He reportedly left Oracle because he believed more fully in a strategy to coexist with the cemented leaders in the public cloud IaaS market. Both of […]

Oracle implores enterprises to adopt its uniquely architected cloud stack

11.02.18/by Allan Krans, Practice Manager and Principal Analyst

Oracle reinforces its cloud stack to accelerate enterprise cloud adoption Oracle has a strong portfolio of cloud applications that are proving competitive in the market against more narrowly focused or less integrated SaaS competition. Oracle’s core platform and infrastructure businesses, however, are proving a harder sell, implied by financial results and qualitative context, despite significant […]

Big Blue opens its arms, and its wallet, to Red Hat

10.30.18/by Allan Krans, Practice Manager and Principal Analyst

Red Hat’s projected growth is enough to justify the hefty purchase price On Oct. 28, IBM (NYSE: IBM) and Red Hat (NYSE: RHT) executives announced a proposed acquisition ― one that will be the industry’s third-largest acquisition should it gain approval. The deal, valued at $34 billion, would bring Red Hat into IBM’s hybrid cloud […]