How to Think as a Partner in the Era of GenAI
Gain valuable insights into the evolving dynamics of vendor collaboration and the best practices for creating successful alliance partnerships.
Entries by Alex Demeule, Senior Analyst
SoftwareOne Strategy Brings Speed, Ease, Flexibility and Low Cost to SAP Clients in DACH Region
In a June 2024 chat with SoftwareOne’s DACH leadership, TBR uncovered three key observations that set SoftwareOne apart in the SAP ecosystem: focusing on pragmatic solutions for current SAP environments; emphasizing speed, flexibility and cost-effectiveness amid complexities of S/4HANA migration; and the impending 2027 ECC support deadline.
How to Gain Cloud Market Share in 2024
Explore the evolving cloud market landscape in 2024. Vendors must adopt strategic approaches to gain market share, leveraging AI-led growth, expanding addressable markets, and orchestrating multivendor partnerships. Discover TBR’s predictions for the evolving cloud market in 2024.
With Broadcom at the Helm, Profitability Will be at the Center of VMware’s Next Chapter
Long-term, profitability will be king. If Broadcom is to achieve its stated profitability goals, VMware will need to scale this offering rapidly. If it does not, TBR expects there will be a limit to Broadcom’s patience and a spinoff may be in the cards over the long term.
Microsoft Expands PaaS Portfolio on Path to AI Incumbency
Microsoft Fabric, a new end-to-end SaaS-like data platform, will help Microsoft change the PaaS landscape and could help Microsoft reach new audiences and spur Azure growth in the continued race for cloud and AI dominance.
GenAI and the Cloud Revolution in 2024
Save your seat for a live deep dive into how to capitalize on new GenAI-led opportunities to combat general slowing of cloud market opportunity growth in 2024.
GenAI: A Growth Catalyst for Cloud Evolution in 2024 and Beyond
A look at TBR’s 2024 predictions for the cloud market, including SaaS vendors adoption of GenAI, where vendors will invest for cloud growth and tailoring IaaS to workloads
GenAI in the Cloud: Commercialization Hype vs. Reality
Learn the GenAI strategies and approaches of both hyperscalers and SaaS providers, how cloud providers are using custom silicon to accelerate GenAI, and use cases for GenAI
Pure plays are disrupting the original cloud disruptors
Free webinar: Learn who the most notable pure play disruptors are and each vendor’s impact in their respective markets
VMware Explore touted as ‘center of multicloud universe’
VMware is heralding VMware Explore as “the center of the multicloud universe” and aims to become the de facto control plane for hybrid, multicloud environments.